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CES 2009: Cell TV to take Toshiba beyond HD

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Old 01-07-2009, 02:04 PM   #1
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Arrow CES 2009: Cell TV to take Toshiba beyond HD

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Las Vegas (NV) - As 1080p and Blu-ray have become mainstream in the high-definition landscape, and as we are trying to figure out how Internet content streaming will impact the future of Blu-ray, Toshiba presented its vision for entertainment enthusiasts who are looking for more than just HDTV - Quad HDTV. The company is expected to be first to be providing a device that will be able of hitting 4K resolutions.

HD DVD has been officially dead for almost a year now and Blu-ray has taken over the HD media role for now. Strangely enough, Blu-ray is a non-topic so far at CES 2009 - and is trumped by presentations about Wireless HD as well as Internet content streaming. Toshiba is still not offering Blu-ray players and today said that it won’t introduce such players in 2009 either. Instead, the company is relying on enhanced feature sets in three new Regza TV families, which will include LED backlighting (edge lighting as well as full matrix lighting), 240 Hz effect technology as well as Resolution+ 1080p upscaling, which, according to the company, will deliver a near-HD viewing experience.

Resolution+ scales beyond 1080p but is limited by the processing capabilities in today’s TVs. To break this barrier, Toshiba said that it has developed Cell TV, an Apple TV-like set-top box with integrated Cell processor, which can take 1080p (1920x1080 pixel) pictures to 2160p (3840x2160), commonly referred to as Quad-HDTV, or simply 4K. Described as “not your ordinary TV”, Toshiba will position the device as the “top-end of the top-end” of TV viewing. The device will have Wireless HD connectivity and will be able to record up to six HD channels simultaneously.

Cell TV will be released later this year, but no matter whether this device will be on retail shelves for a few hundred or a few thousand dollars, consumers will still have to buy a Quad-HDTV to take advantage of the upscaling feature. Such TVs are currently sold only to enterprise customers and cost about $50,000 (which will get you a model in the 50“ range.)

If Cell TV is in fact capable of delivering the picture quality Toshiba promises, the company may have come up with a new technology that allows consumers to look beyond Blu-ray.
Link: http://www.tgdaily.com/html_tmp/cont...-40883-97.html
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Old 01-07-2009, 02:12 PM   #2
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This is excellent news, but too bad there's a $50,000 price tag. I wonder if they'll ever make it below $2000 or $3000 in the forseeable future.
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Old 01-07-2009, 02:26 PM   #3
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So super upconverted DVD will look like even worse crap on these televisions?

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Old 01-07-2009, 02:29 PM   #4
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So super upconverted DVD will look like even worse crap on these televisions?

Logan
Kind of ironic with all this srt vs. blu ray talk.. turns out srt might get its best work upscaling 1080p content to quad HD.
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Old 01-07-2009, 02:30 PM   #5
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If Cell TV is in fact capable of delivering the picture quality Toshiba promises, the company may have come up with a new technology that allows consumers to look beyond Blu-ray.
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Old 01-07-2009, 02:47 PM   #6
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Originally Posted by HD Goofnut View Post
This is excellent news, but too bad there's a $50,000 price tag. I wonder if they'll ever make it below $2000 or $3000 in the forseeable future.
For SHD displays?

I doubt it.
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Old 01-07-2009, 02:51 PM   #7
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Funny how when it comes to SRT and SD it's a bad thing to some of the members here but when it turns out SRT could work hand in hand with BD it's no longer bad.
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Old 01-07-2009, 02:55 PM   #8
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Originally Posted by jadedeath View Post
So super upconverted DVD will look like even worse crap on these televisions?

Logan


You are talking about converting 360,000 pixels to 8 MEGA pixels - yes - that's 8 million pixels.

WTF do you expect?

Last edited by Lee Stewart; 01-07-2009 at 03:10 PM.
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Old 01-07-2009, 02:59 PM   #9
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I think this is the most interesting news to come out of Toshiba's press conference. Definitely interested in learning more. The Cell is an amazing processor and this could really open up the door for Toshiba and allowing them to gain an advantage over other CE's.

But even as Toshiba themselves mentioned. HDTV's over $2500 are not going to sell in volume. So price will be a major factor here.
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Old 01-07-2009, 03:02 PM   #10
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I think this is the most interesting news to come out of Toshiba's press conference. Definitely interested in learning more. The Cell is an amazing processor and this could really open up the door for Toshiba and allowing them to gain an advantage over other CE's.

But even as Toshiba themselves mentioned. HDTV's over $2500 are not going to sell in volume. So price will be a major factor here.
well said

I'd love to see this in a PJ!!!
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Old 01-07-2009, 03:06 PM   #11
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I'd love to see this in a PJ!!!
My thoughts exactly brother! You will need a big screen to really see all those pixels
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Old 01-07-2009, 03:09 PM   #12
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Yeah, the cell could really benefit HD viewing, but the price is going to be the brick wall for many years. $50,000 is no where near the ballpark. This technology may serve us in later HDTVs though.
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Old 01-07-2009, 03:09 PM   #13
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Funny how when it comes to SRT and SD it's a bad thing to some of the members here but when it turns out SRT could work hand in hand with BD it's no longer bad.
Yes because theres one big difference. We've already seen SRT work with DVD content and it still looks like crap. The verdict is still out on what it can do with less compressed HD content.
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Old 01-07-2009, 03:10 PM   #14
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My thoughts exactly brother! You will need a big screen to really see all those pixels
I agree. Have to sit pretty close to see a credible advantage to this screen.
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Old 01-07-2009, 03:11 PM   #15
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Funny how when it comes to SRT and SD it's a bad thing to some of the members here but when it turns out SRT could work hand in hand with BD it's no longer bad.
You mean by the fact that Toshiba wants to fight Blu-Ray with every DVD resource that it has, but if the SRT could help Blu-Ray upconvert to the next step {thereby working together instead of fighting} it makes perfect sense.

It once again proves that Toshiba is wasting their time trying to milk DVD for all it's worth if 4k televisions are coming out that will make DVD look even worse than regular 1080 televisions.

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