Warner Home Video Prez: “We think this is a do-or-die time for Blu-ray”

**PFC5** · 11-21-2008, 12:02 PM

They could raise prices on SD DVDs by 50 cents and cut BD movie prices $2.00 on new releases, and $5.00 on catalog BD releases and still end up with more revenue and still give incentives to move to BD.

In this economy I do not think those cuts will be enough on the BD side, but it would still allow increased revenue, promote the advance of BD, and help secure the future revenue stream and get more people off the fence IMO.

sigill · 11-21-2008, 12:04 PM

Quote:

Originally Posted by crazyal

BD also has the problem of DVD's will play just fine in the players. Trying to convince a number of people that BD offers enough of a value over DVD on every title is going to be a hard sell. So most will just buy the few titles that they think are worth the to trade off of disadvantages like being able to play it on any DVD player (cars, every room, etc.) for the extra PQ and AQ.

Good point. A lot of people that have blu-ray players will not rebuy certain titles if they allready have them on DVD. This further limits the sales potential of what is allready a relatively small selection of available titles on BD.

Bravestime · 11-21-2008, 12:05 PM

The slump in the economy has dropped the BD players. I'm hoping the studios will get the message with all the various signs to lower the movie prices. If they were to lower the prices, I feel they still would make a sizable profit by sheer volume.

sigill · 11-21-2008, 12:06 PM

Quote:

Originally Posted by PFC5

They could raise prices on SD DVDs by 50 cents and cut BD movie prices $2.00 on new releases, and $5.00 on catalog BD releases and still end up with more revenue and still give incentives to move to BD.

In this economy I do not think those cuts will be enough on the BD side, but it would still allow increased revenue, promote the advance of BD, and help secure the future revenue stream and get more people off the fence IMO.

I agree. Whilst it may reduce current revenue surely it is worth reducing prices now to have a succesfull format in years to come.

Lee Stewart · 11-21-2008, 12:16 PM

Quote:

Originally Posted by ack_bak

On new releases they could definitely cut prices, but that is a double edged sword if they do not cut prices on Blu-Ray, downloads, and VOD. The studios want people to move away from DVD. Not cling to it by further price reductions.

But as you stated so eloquently - these are desperate times.

And DVD represents the lions share of the home video revenue that Hollywood gets.

Hollywood has three "tent poles:"

1. Cinema
2. DVD
3. Television Broadcast

1. Cinema - though the BO pretty much stays the same - the attendance numbers continue to drop and Hollywood makes up for this by yearly increases for a ticket. It is also "quick money." 1 to 2 months.

2. DVD - sales fell 3% last year. This year it could be more depending on Q4 - in a very shaky economy. We also know that the number of titles released has gone down. And it isn't cause they are running out of content to press.

DVD is also quick money - couple of months and they get approx 80+% of the total revenue that title will generate.

3. Television Broadcast - these are done under contracts so there really is no "wiggle" room.

But the studios also own channels and advertising revenue is down and still dropping which affects their bottom line. This is not quick money - stretches out over a longer time period.

HD in the form of DNL or BD or PPV is still in the EA market - high prices - low sales volume. They take time and the path to mainstream is filled with obstacles as we know.

After the "BD Love Fest" that DEG held just a week ago - I am surprised at Sanders comment. If my memory serves me - he was singing a different tune at that event.

**PFC5** · 11-21-2008, 12:43 PM

Which is WHY I said that was a marketing event.

Lee Stewart · 11-21-2008, 12:48 PM

Quote:

Originally Posted by PFC5

Which is WHY I said that was a marketing event.

So they trumpeted about the $25 million advertising campaign they will run.

And just a few days ago - we learn that Wal-Mart will be running their holiday advertising campaign - to the tune of $30 million.

Chris Gerhard · 11-21-2008, 03:39 PM

Quote:

Originally Posted by bmore

And HD DVD sounded like a good choice to you too. Look where that got you.

Banned from HDD so you migrate here to spread your "message" huh? Convenient.

Good luck in trying to scare bluray owners that the format is going to evaporate like HD DVD did. Your scare tactics and article clipping is transparent. You lost, almost a year ago. Get over it already.

Let BrianH and Mike Morel have this thread to themselves, they are a couple of whiny sore losers and it would make them feel good to discuss this nonsense in the comfort of their very own thread.

Chris

vikingfan · 11-21-2008, 04:27 PM

Quote:

Originally Posted by Chris Gerhard

Let BrianH and Mike Morel have this thread to themselves, they are a couple of whiny sore losers and it would make them feel good to discuss this nonsense in the comfort of their very own thread.

Chris

Mike doesn't "discuss" anything, not with 9 posts in 1.5 years.

brianh · 11-21-2008, 05:22 PM

Quote:

Originally Posted by HD Goofnut

I sure wish Disney/Pixar would get the ball rolling for Nemo on BD.

I didn't really like Nemo -the kids loved it of course- but I was struck by how amazing the movie looked.
I'm sure it would be reference material on BD.

Louigi222 · 11-21-2008, 05:24 PM

Quote:

Originally Posted by Bravestime

The slump in the economy has dropped the BD players. I'm hoping the studios will get the message with all the various signs to lower the movie prices. If they were to lower the prices, I feel they still would make a sizable profit by sheer volume.

Yes...but lower which format's pricing??? I would suppose that in today's financial climate the studio's have to lower pricing somewhere and based on nothing more than what I noticed at Walmart and their current pricing structure, my own guess is that the studios have decided to lower DVD prices to some degree and keep most BR titles at their current levels even during the holiday season!!!

brianh · 11-21-2008, 05:42 PM

Sony must accept even more massive losses and lower blu-ray prices to $15-20$ That's what they have to do.

If they do that, blu-ray has a chance. If they keep the prices where they are, it won't make it.

It's that simple, really.
It sucks for Sony's profit margin, yes, but that's what they have to endure to make blu-ray successful. Something tells me they won't do that tho.

Dave J · 11-21-2008, 07:03 PM

Quote:

Originally Posted by brianh

Sony must accept even more massive losses and lower blu-ray prices to $15-20$ That's what they have to do.

If they do that, blu-ray has a chance. If they keep the prices where they are, it won't make it.

It's that simple, really.
It sucks for Sony's profit margin, yes, but that's what they have to endure to make blu-ray successful. Something tells me they won't do that tho.

Let me get this straight, Sony = all major hollywood studios now?!

The Sony hate is strong in this one.

brianh · 11-21-2008, 07:14 PM

I don't see any major studio blu-ray releases costing lost then 20$ these days. Do you?

What about what I said doesn't make any sense considering blu-ray movie sales are not good?

btw, I own a ps3 and a few blu-ray movies with JFK, Shawshank, and Amadeus on the way.
That's a pretty weird way to hate Sony if you ask me.

I'd rather have blu-ray win then have to rely on internet downloads, myself.

If I could only have one, I'd pick blu-ray.

Dave J · 11-21-2008, 07:35 PM

Quote:

Originally Posted by brianh

I don't see any major studio blu-ray releases costing lost then 20$ these days. Do you?

What about what I said doesn't make any sense considering blu-ray movie sales are not good?

btw, I own a ps3 and a few blu-ray movies with JFK, Shawshank, and Amadeus on the way.
That's a pretty weird way to hate Sony if you ask me.

Please explain to me how Sony controls the MSRPs of all the major studios' (Paramount, Universal, Fox, Disney, etc.) blu-ray releases?

That's what you implied (see below).

Quote:

Sony must accept even more massive losses and lower blu-ray prices to $15-20$ That's what they have to do.

If they do that, blu-ray has a chance. If they keep the prices where they are, it won't make it.

It's that simple, really.
It sucks for Sony's profit margin, yes, but that's what they have to endure to make blu-ray successful. Something tells me they won't do that tho.

11-21-2008, 12:02 PM	#46
PFC5 Super Moderator Join Date: May 2005 Posts: 31,202	They could raise prices on SD DVDs by 50 cents and cut BD movie prices $2.00 on new releases, and $5.00 on catalog BD releases and still end up with more revenue and still give incentives to move to BD. In this economy I do not think those cuts will be enough on the BD side, but it would still allow increased revenue, promote the advance of BD, and help secure the future revenue stream and get more people off the fence IMO. __________________ Denon AVR-887 Klipsch RP-5 Pwred Towers (mains) (525 watts peak each 12"Subs) All Klipsch RC-25(ctr),(2)SS1(surr),(2)SS1(rearSurr) Toshiba (2)HD-A20,PS3,BD35 For SACD/DVD-A Samsung HD-841 Panny 50pz80u plasma SETTINGS RCA HD50LPW162 50"DLP w/HD2+ SA 3250HD 47" LCD+Yamaha5790+HD-A1(bedroom) Harmony 680 + (2) 670s (amazing remote/support) Game room with Onkyo receiver & B&W Speakers The_Cable_Game Take the high ground and be happier PSN: PFC5

11-21-2008, 12:05 PM	#48
Bravestime Supporter of HiDef Join Date: Sep 2007 Location: Aiken, SC Age: 53 Posts: 4,478	The slump in the economy has dropped the BD players. I'm hoping the studios will get the message with all the various signs to lower the movie prices. If they were to lower the prices, I feel they still would make a sizable profit by sheer volume. __________________ Life is Short, Watch a Movie

11-21-2008, 12:43 PM	#51
PFC5 Super Moderator Join Date: May 2005 Posts: 31,202	Which is WHY I said that was a marketing event. __________________ Denon AVR-887 Klipsch RP-5 Pwred Towers (mains) (525 watts peak each 12"Subs) All Klipsch RC-25(ctr),(2)SS1(surr),(2)SS1(rearSurr) Toshiba (2)HD-A20,PS3,BD35 For SACD/DVD-A Samsung HD-841 Panny 50pz80u plasma SETTINGS RCA HD50LPW162 50"DLP w/HD2+ SA 3250HD 47" LCD+Yamaha5790+HD-A1(bedroom) Harmony 680 + (2) 670s (amazing remote/support) Game room with Onkyo receiver & B&W Speakers The_Cable_Game Take the high ground and be happier PSN: PFC5

11-21-2008, 07:14 PM	#59
brianh High Definition is the definition of life. Join Date: Jun 2006 Posts: 1,023	I don't see any major studio blu-ray releases costing lost then 20$ these days. Do you? What about what I said doesn't make any sense considering blu-ray movie sales are not good? btw, I own a ps3 and a few blu-ray movies with JFK, Shawshank, and Amadeus on the way. That's a pretty weird way to hate Sony if you ask me. I'd rather have blu-ray win then have to rely on internet downloads, myself. If I could only have one, I'd pick blu-ray. Last edited by brianh; 11-21-2008 at 07:33 PM.

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11-21-2008, 05:42 PM	#57
brianh High Definition is the definition of life. Join Date: Jun 2006 Posts: 1,023	Sony must accept even more massive losses and lower blu-ray prices to $15-20$ That's what they have to do. If they do that, blu-ray has a chance. If they keep the prices where they are, it won't make it. It's that simple, really. It sucks for Sony's profit margin, yes, but that's what they have to endure to make blu-ray successful. Something tells me they won't do that tho.