High Definition TV Owners Ready For 3-D TV

Lee Stewart · 11-19-2008, 11:45 AM

High Definition TV Owners Ready For 3-D TV

Quote:

By Greg Tarr -- TWICE, 11/19/2008 9:52:00 AM
Portland, Ore. — A recent online survey conducted by Quixel Research found that three-fourths of consumers have seen a 3-D movie with 3-D glasses and nearly 75 percent would recommend a 3-D experience to family and friends.

The TV display market research firm has just published a new study called “3D Displays for Mainstream Consumers,” featuring a online opinion study of more than 750 HDTV owners on 3-D technology.

“3-D has been around for a long time but has not really penetrated the home or personal display markets,” stated Tamaryn Pratt, Quixel Research principal. “Our study shows that over half of the consumers surveyed are interested in a 3-D display at home and a significant group of the sample expects to see a home offering in the next one to two years. With consumer adoption of HDTV well over 50 percent, this is great news for manufacturers looking for the next big thing.”

Some of the key findings in the study include the following:

• 3-D product awareness: 75 percent of respondents have had a 3-D experience and 73 percent said that they would recommend 3-D to friends or family.

• 3-D interest/purchasing: Close to half of those surveyed are interested in watching 3-D at home, with younger respondents, as well as those who had seen a 3-D movie recently, even more interested than the overall sample.

• 3-D timing: More than one-third of those surveyed expect 3-D TV within one to two years. Almost half cited that they have a high preference to receive 3-D content via their cable/satellite provider while Blu-ray Disc was their most preferred method.

• 3-D opinions: 3-D is not a gimmick or fad for most surveyed. Both positive and negative opinions are provided; respondents describe 3-D as an image or experience with depth, which is realistic and lifelike. It is an immersive and improved way to experience a movie or game.

• 3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

• 3-D movies and games: More than half of respondents agreed that 3-D makes movies and games more enjoyable, with gamers finding the 3-D experience slightly more enjoyable than the overall sample.

Quixel is selling a copy of the report at www.quixelresearch.com or by contact Pratt at (503) 699-5133 or tamaryn@quixelresearch.com.

http://www.twice.com/article/CA6616042.html

sigill · 11-19-2008, 12:40 PM

I'm all for 3-D TV. They just need to get the technology finalized and move it forward. At the moment nothing much seems to be happening, just a lot of talk!

Bravestime · 11-19-2008, 12:52 PM

Quote:

Originally Posted by sigill

I'm all for 3-D TV. They just need to get the technology finalized and move it forward. At the moment nothing much seems to be happening, just a lot of talk!

I agree. Would love to see 3-D on my HDTV. My grandkids would eat that up.

Lee Stewart · 11-19-2008, 03:10 PM

Quote:

Originally Posted by sigill

I'm all for 3-D TV. They just need to get the technology finalized and move it forward. At the moment nothing much seems to be happening, just a lot of talk!

They are working on the standards. You want that in place before 3D is offered. The DVD Forum, The BDA and SMPTE are all working on 3D.

Bravestime · 11-19-2008, 03:17 PM

Quote:

Originally Posted by Lee Stewart

They are working on the standards. You want that in place before 3D is offered. The DVD Forum, The BDA and SMPTE are all working on 3D.

Glad to see a concerted effort on this technolgy.

DonnyDC · 11-19-2008, 03:48 PM

Quote:

3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

Yeah with glasses I really cant see 3D taking off outside the theatre.

Lee Stewart · 11-19-2008, 03:57 PM

Quote:

Originally Posted by DonnyDC

Yeah with glasses I really cant see 3D taking off outside the theatre.

Seems others don't share your view:

Quote:

• 3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

DonnyDC · 11-19-2008, 04:05 PM

Quote:

Originally Posted by Lee Stewart

Seems others don't share your view:

Thats just what I quoted...

ack_bak · 11-19-2008, 04:09 PM

I am not a big fan of the glasses for home theater use.

Lee Stewart · 11-19-2008, 04:12 PM

Quote:

Originally Posted by DonnyDC

Thats just what I quoted...

Quote:

• 3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

Bravestime · 11-19-2008, 04:16 PM

Quote:

Originally Posted by ack_bak

I am not a big fan of the glasses for home theater use.

I agree. I would still be interested, but just hate having to wear glasses at home. Maybe I'll get use to the idea.

DonnyDC · 11-19-2008, 04:18 PM

Quote:

Originally Posted by Lee Stewart

Umm where did I say no one would be interested?
The article said there would be people who would just pay more for a better tv(with no glasses) and also said there would be people who see it as a distraction. That doesnt sound like 'taking off' to me.

ack_bak · 11-19-2008, 04:20 PM

Quote:

Originally Posted by Bravestime

I agree. I would still be interested, but just hate having to wear glasses at home. Maybe I'll get use to the idea.

If it was the right movie (ie a movie I really wanted to see in 3D) then I would bite. Journey To The Center Of The Earth, just looked dumb to me so I passed on buying (not sure if you get the glasses if you rent it), and I already owned Polar Express and did not want to pay to get the 3D version.

Lee Stewart · 11-19-2008, 04:22 PM

Donny:

You posted this:

Quote:

Yeah with glasses I really cant see 3D taking off outside the theatre

It would be nice if you included ALL the words in that paragraph.

It doesn't look like this:

Quote:

• 3-D glasses: While glasses are a distraction. Several sub groups will pay more for a 3-D TV without glasses.

THIS is what it says:

Quote:

• 3-D glasses: While glasses are a distraction, it was not enough to hinder consumers’ interest in a purchase. Several sub groups will pay more for a 3-D TV without glasses, but even a 3-D experience with glasses is something consumers are interested in for the home.

People - 100's of millions of people have seen 3D in the theater and 3D in the theater requires the use of glassses - no matter which type of 3D it is, be it Dolby 3D, RealD or IMAX 3D.

So now all of a sudden - they won't wear them to experience 3D in their homes . . . just like it is presented in the theater.

BobY · 11-19-2008, 04:23 PM

Here's the tip off:

Quote:

3-D timing: More than one-third of those surveyed expect 3-D TV within one to two years. Almost half cited that they have a high preference to receive 3-D content via their cable/satellite provider while Blu-ray Disc was their most preferred method

With Blu-Ray in the hands of around 20% of HDTV owners, this survey is obviously way skewed.

Do these people realize they won't be able to use their current HDTV's for 3D unless it supports 1080p/60, or, in some 3D implementations, 120Hz refresh?

11-19-2008, 12:40 PM	#2
sigill High-Def fan Join Date: Dec 2007 Location: United kingdom-Manchester Age: 29 Posts: 2,203	I'm all for 3-D TV. They just need to get the technology finalized and move it forward. At the moment nothing much seems to be happening, just a lot of talk! __________________ Panasonic 37" LCD 720p/1080i Sony BDP-S350 Sony BDP-S300 Toshiba XDE-500 DVD player Onkyo TX-SR606 7.1 AVR KEF1005.2 speakers Latest HD movies bought - The Spirit - Fargo - Blade Runner 61 Blu-rays

Similar Threads to High Definition TV Owners Ready For 3-D TV
Thread	Thread Starter	Forum	Replies	Last Post
Why are there so few high definition channels available?	KAH9158	The High Definition Lounge	10	03-23-2005 07:39 PM
High definition video questions	gasm	The High Definition Lounge	1	03-07-2005 11:47 PM
When will most programming be available in High Definition?	KAH9158	The High Definition Lounge	0	03-07-2005 08:50 AM
Disappointed With High Definition	rss	DISH Network Forum	20	02-15-2005 10:19 PM
Ultra High Definition Video	sonicularulus	High Definition Movies & Video Clips	5	02-01-2005 06:33 PM

11-19-2008, 04:09 PM	#9
ack_bak Hidef Junkie Join Date: Jul 2008 Posts: 2,366	I am not a big fan of the glasses for home theater use.