IFA 2008: Blu-ray Disc Assc. Press Conference

Nikopol · 08-30-2008, 03:23 AM

read the summary here:

http://www.dvdtimes.co.uk/content.php?contentid=68697

Chris Gerhard · 08-30-2008, 08:32 AM

Maybe it is just me but this stuff sounds exciting, unlike XDE. Disney isn't going to develop premium titles with XDE on the box, Blu-ray is gaining speed and XDE doesn't amount to the tiniest pothole on the road.

Thanks for the good information.

Chris

Super XP · 08-30-2008, 08:48 AM

Again you are comparing XDE with Blu-Ray, both are different formats and different technologies. XDE has a potential market of Billions, how much does Blu-Ray have

Lyris · 08-30-2008, 09:06 AM

Quote:

Originally Posted by Super XP

Again you are comparing XDE with Blu-Ray, both are different formats and different technologies. XDE has a potential market of Billions, how much does Blu-Ray have

Upconverting player sales are actually beginning to slip (I can get a source for you on that later). BD player sales are actually beginning to grow. BD player sales *also* upscale DVDs and quite frankly a lot of them are going to do it better than XDE, which appears to be a fancy name for a glorified edge enhancement algorithm.

Super XP · 08-30-2008, 09:35 AM

Blu-Ray's succeeds is all up to HDTV and its sales, and its sales are very slow. Nobody knows what and how XDE works. Nobody knows if a firmware update will enable it to do other things.

Does not matter how XDE cleans up DVD’s PQ it’s the end result that counts to the masses. It’s getting positive reviews all over the place. And once again, why are we comparing SD DVD XDE with BD High Def? Both serve a different purpose and XDE does a cleaner job in up-converting anyhow.

bmore · 08-30-2008, 09:52 AM

Quote:

Originally Posted by Super XP

Blu-Ray's succeeds is all up to HDTV and its sales, and its sales are very slow. Nobody knows what and how XDE works. Nobody knows if a firmware update will enable it to do other things.

Does not matter how XDE cleans up DVD’s PQ it’s the end result that counts to the masses. It’s getting positive reviews all over the place. And once again, why are we comparing SD DVD XDE with BD High Def? Both serve a different purpose and XDE does a cleaner job in up-converting anyhow.

XDE depends on HDTV sales too

Once again - your posts are ridiculous and largely lack any real "meat".

More like

.

Cowboy X · 08-30-2008, 09:58 AM

Quote:

Originally Posted by Super XP

Again you are comparing XDE with Blu-Ray, both are different formats and different technologies. XDE has a potential market of Billions, how much does Blu-Ray have

Most things will have a potential market of millions. (edit : Billions)

Cowboy X · 08-30-2008, 10:02 AM

Quote:

Originally Posted by Chris Gerhard

Maybe it is just me but this stuff sounds exciting, unlike XDE. Disney isn't going to develop premium titles with XDE on the box, Blu-ray is gaining speed and XDE doesn't amount to the tiniest pothole on the road.

Thanks for the good information.

Chris

It is a good link. but I am not sure how XDE got into the discussion. Did anyone really expect Blu-Ray backing and investing companies to hype or openly promote a competing product?

Chris Gerhard · 08-30-2008, 10:51 AM

Quote:

Originally Posted by Super XP

Again you are comparing XDE with Blu-Ray, both are different formats and different technologies. XDE has a potential market of Billions, how much does Blu-Ray have

XDE has missed the potential market of billions, DVD is a mature product that is declining. Blu-ray is a product that is growing and flourishing and will be a much bigger segment of the home video market than XDE which will be nothing more than small player in the huge DVD market.

Chris

Chris Gerhard · 08-30-2008, 10:53 AM

Quote:

Originally Posted by Cowboy X

It is a good link. but I am not sure how XDE got into the discussion. Did anyone really expect Blu-Ray backing and investing companies to hype or openly promote a competing product?

XDE isn't a competing product but is being hyped on this forum as a major stumbling block for Blu-ray adoption. XDE is a minor potential enhancement to DVD and is going to be insignificant is my point. This information provided here shows enthusiasm for something new and profoundly different, Blu-ray.

Chris

MikeRox · 08-30-2008, 11:25 AM

Good stuff, Warner Bros don't seem 100% happy with BD at the moment, but good to see they plan trying to rectify it first and encourage BD adoption, rather than just go "it's not taking off... sod it!"

Sleeping Beauty sounds great, I've got my copy pre-ordered for a nice £14.99

though they're being utter teasers with showing Lion King in 1080p with no plans to release anytime soon.

Nikopol · 08-30-2008, 11:26 AM

Quote:

Next clip shows Warner's 2008 BD titles. Afterwards, Monica Juniel, VP of International Marketing at Warner Home Video comes out with a concise and to the point presentation. They're happy with how BD is going, but "there are a few things we see which are slowing us down a bit". Warner are upset that PS3 owners don't buy as many BD movie titles as owners of dedicated players.

"We're thrilled to bits to have those consoles out there, [...] but we need more set top players out there, and we need the PS3 households to buy more movies". Standalone owners buy about twice as many discs as PS3 households.

Next problem: BD awareness is high, but familiarity is low. Barriers to purchase are mentioned: over 50% of people say the players are too expensive, and they're indifferent to BD. "Indifference here is telling us that they're completely happy with their standard definiton setup" and don't see a reason to move up.

Warner's plan: bundle titles with BD players and PS3s. The second initiative is to get PS3 households to buy Blu-ray Remote addons. Apparently, owners of PS3 remote controls buy 5 discs annually instead of 2. Given how annoying controlling a movie with a game pad is, I'm not surprised! Next plan: better "retail experience". Monica wants displays with SD DVD and BD playing beside each other to show consumers the difference.

WB has no love for the PS3.

(Imo she was actually talking about the German market, which in Europe isn't a strong market for BD. Afaik the UK and France lead the way here, but sales in Germany are rather disappointing.)

Lyris · 08-30-2008, 11:29 AM

Quote:

Originally Posted by Super XP

Nobody knows what and how XDE works.

Super XP: "XDE" is a branding name for an upconverting DVD player. It is based on an off-the-shelf Zoran chip. It is a glorified "enhancement" unit which attempts to alter the poor quality images which come from most DVDs in a way which is promoted as different enough to convince unknowledgable people that what they are seeing is considerably better.

Most DVDs have almost no high frequency information present due to the DCT prefiltering process which is used to optimise content at less than stellar bit rates. You cannot recreate that information.

So, anyone with knowledge of video can look at the results from an "XDE" player and come out with a fairly good understanding of how it works. You speak of it as if it's some mystical technology. It's not. It's a way for Toshiba to save face and who knows, maybe even to re-use some HD DVD parts (but don't quote me on that).

MikeRox · 08-30-2008, 11:30 AM

UK leads the way for BD

thats coz we're cool! heheh I'd read they expect BD to represent over 5% of home video sales within 12 months (from 1% atm) it's certainly becoming a lot more prominent in shops very quickly and most online retailers now have Blu-ray links from their home pages and put Blu-ray near the top of the "whats hot!" sections.

Chris Gerhard · 08-30-2008, 11:30 AM

Quote:

Originally Posted by Nikopol

WB has no love for the PS3.

(Imo she was actually talking about the German market, which in Europe isn't a strong market for BD. Afaik the UK and France lead the way here, but sales in Germany are rather disappointing.)

I have a remote control for my PS3 and have about 150 Blu-ray discs, after receiving 15 free with the purchase last November. I immediately found I wanted the remote, but have since learned to operate the player with the game controller and it works ok for me now. Getting a remote isn't a big deal really and Warner wouldn't have chosen Blu-ray if not for the dominance that resulted from the PS3.

I have read elsewhere that HDTV adoption and Blu-ray adoption lag in Germany for some reason although I would expect that to change.

Chris

08-30-2008, 03:23 AM	#1
Nikopol Uwe Boll's my hero Join Date: Aug 2007 Location: Maelstrom Blu-rays: 14 Age: 5 Posts: 6,374	IFA 2008: Blu-ray Disc Assc. Press Conference read the summary here: http://www.dvdtimes.co.uk/content.php?contentid=68697

08-30-2008, 08:48 AM	#3
Super XP Star Trek: The Movie! Join Date: Aug 2007 Location: Toronto, ON. Canada Posts: 5,804	Again you are comparing XDE with Blu-Ray, both are different formats and different technologies. XDE has a potential market of Billions, how much does Blu-Ray have __________________ Toshiba Regza 46" HDTV (46RF350U) LCD 1080p/24p Toshiba HD-A35 / HD-A3 / XD-E500 LG GGC-H20L Super Multi / PC Drive Onkyo TX-SR605 7.1 TrueHD/DTS HD MA Precision Acoustics™ 8Ch. Hi Def Speakers DVD's = 200 = 130 = 10 HAF-932 Red Dragon MOD http://www.techpowerup.com/gallery/2442.html

08-30-2008, 09:35 AM	#5
Super XP Star Trek: The Movie! Join Date: Aug 2007 Location: Toronto, ON. Canada Posts: 5,804	Blu-Ray's succeeds is all up to HDTV and its sales, and its sales are very slow. Nobody knows what and how XDE works. Nobody knows if a firmware update will enable it to do other things. Does not matter how XDE cleans up DVD’s PQ it’s the end result that counts to the masses. It’s getting positive reviews all over the place. And once again, why are we comparing SD DVD XDE with BD High Def? Both serve a different purpose and XDE does a cleaner job in up-converting anyhow. __________________ Toshiba Regza 46" HDTV (46RF350U) LCD 1080p/24p Toshiba HD-A35 / HD-A3 / XD-E500 LG GGC-H20L Super Multi / PC Drive Onkyo TX-SR605 7.1 TrueHD/DTS HD MA Precision Acoustics™ 8Ch. Hi Def Speakers DVD's = 200 = 130 = 10 HAF-932 Red Dragon MOD http://www.techpowerup.com/gallery/2442.html

08-30-2008, 11:25 AM	#11
MikeRox Blu Blu Skies! :D Join Date: May 2007 Location: Huddersfield, United Kingdom Posts: 13,064	Good stuff, Warner Bros don't seem 100% happy with BD at the moment, but good to see they plan trying to rectify it first and encourage BD adoption, rather than just go "it's not taking off... sod it!" Sleeping Beauty sounds great, I've got my copy pre-ordered for a nice £14.99 though they're being utter teasers with showing Lion King in 1080p with no plans to release anytime soon. __________________ Latest HD additions - Origin - Watchmen - Chaos - Cinderella Man - Terminator Salvation HD Movies - Um... Lost count >_< bout 250 Latest Gaming Additions - Batman Arkham Asylum - Borderlands - New Super Mario Bros - Spectrobes Origins - Rabbids Go Home -

08-30-2008, 11:30 AM	#14
MikeRox Blu Blu Skies! :D Join Date: May 2007 Location: Huddersfield, United Kingdom Posts: 13,064	UK leads the way for BD thats coz we're cool! heheh I'd read they expect BD to represent over 5% of home video sales within 12 months (from 1% atm) it's certainly becoming a lot more prominent in shops very quickly and most online retailers now have Blu-ray links from their home pages and put Blu-ray near the top of the "whats hot!" sections. __________________ Latest HD additions - Origin - Watchmen - Chaos - Cinderella Man - Terminator Salvation HD Movies - Um... Lost count >_< bout 250 Latest Gaming Additions - Batman Arkham Asylum - Borderlands - New Super Mario Bros - Spectrobes Origins - Rabbids Go Home -

08-30-2008, 08:32 AM	#2
Chris Gerhard High Definition is the definition of life. Join Date: Nov 2005 Posts: 8,758	Maybe it is just me but this stuff sounds exciting, unlike XDE. Disney isn't going to develop premium titles with XDE on the box, Blu-ray is gaining speed and XDE doesn't amount to the tiniest pothole on the road. Thanks for the good information. Chris

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