The New Nielsen Pie Chart

Lee Stewart · 03-29-2008, 07:40 AM

Here is the new Nielsen pie chart that is going to track the sales volume of the top 20 DVD's sold versus the top 20 BD's sold:

OBTW - Nielsen doesn't track Wal-Mart - the largest seller of DVD's in the world and usually does between 30% and 40% of DVD's total volume.

**kamspy** · 03-29-2008, 07:55 AM

Not only do I like that it's really showing BDs growth, IT"S PAC-MAN!!!!!!!!!

MikeRox · 03-29-2008, 08:08 AM

omg Blu-ray is soooo doomed! It's lost to DVD every single week for the past year... surely the BDA will eventually see sense and just pull the plug?

Lee Stewart · 03-29-2008, 08:20 AM

Quote:

Originally Posted by MikeRox

omg Blu-ray is soooo doomed! It's lost to DVD every single week for the past year... surely the BDA will eventually see sense and just pull the plug?

Hehehehe . . . .

What happens when one of those blockbuster movies (or 2) hits the chart . . . the 2 sell 15 million on DVD while the BD sells 100,000 each.

Recherché · 03-29-2008, 09:13 AM

So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol

Lee Stewart · 03-29-2008, 09:14 AM

Quote:

Originally Posted by Recherché

So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol

Your timing could not be any worse!

They disolved the HD DVD PG yesterday

MikeRox · 03-29-2008, 09:17 AM

Quote:

Originally Posted by Recherché

So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol

Don't forget that this is just for the "top 20", many of the films walmart sells on DVD would not come under that umbrella.

Lee Stewart · 03-29-2008, 09:18 AM

Quote:

Originally Posted by MikeRox

Don't forget that this is just for the "top 20", many of the films walmart sells on DVD would not come under that umbrella.

Ah no . . . WM IS the place that people go to shop for D/D movies on DVD because of their very low prices. And they have DVD in all of their 6500+ stores in the USA.

Recherché · 03-29-2008, 09:50 AM

Quote:

Originally Posted by Lee Stewart

Your timing could not be any worse!

They disolved the HD DVD PG yesterday

We don't need 'em. Their just as useful today as they were the 2+ years prior to yesterday.

unotis · 03-29-2008, 09:50 AM

Now be aware this thread will probably peeve JasonR "Mr. FUD stomper" and cause him to post as he calls it drivel in response to this blatant example of posting facts, he really seems to hate facts and loves drivel!

hatt · 03-29-2008, 09:59 AM

6% looks good to me. Especially when you factor in the HDF position of HDM is <1% of the market.

Recherché · 03-29-2008, 10:06 AM

The numbers are what they are. Plain and simple. Just because they are not what you would like them to be doesn't make them bad. It just makes them real.

The less than 1% number in 2007 is not a false number. In the U.S. there were 1.7 billion DVD discs sold in 2007. There were around 5 million BR discs sold. Do the math.

In 2007 DVD generated $23.7 billion in revenue. HDM (B+R) generated $300 million. Do the math.

But that was last year. We are now in 2008. If DVD sales fall a bit as projected to let's say 1.5 billion optical discs sold that means BR discs would have to sell 150 million discs to hit the 10% market share number. Is that going to happen? Most projections I have seen peg BR sales around 15 million. Or 1% of total optical discs.

That's about as good as it is going to get in 2008. Around 1%. Give or take a 1/10% or two.

The numbers do not lie. Nothing wrong with enthusiasm but that doesn't sell discs in the mass market.

The trend I see now is talking in percentage sales of day and date. Percentages work great when the numbers are low. Day and date sales for the top 20 titles last week came in at 6% for HDM. As a result some people are posting that HDM is now 6% of the optical disc market. That's ignorance. That's like playing a football game and only keeping score for 10 seconds. For HDM to have a 6% market share in 2008 HDM would have to sell 90 million discs. That's just not going to happen. More like 15 million discs for HDM in 2008 which equals a 1% market share for optical discs - again give or take a 1/10% or two.

The numbers are what they are. And they never lie in the aggregate. They can't. They can be spun by slicing and dicing the aggregate. Which is what we are seeing now. Nothing wrong with that. It just needs to be understood.

Good point

hatt · 03-29-2008, 10:24 AM

No kidding BD isn't going to sell much if you factor in the vast number of DVD titles. How well BD compares to DVD with titles that both have would seem to me to be a better indicator of BD performance or lack of.

crazyal · 03-29-2008, 10:28 AM

This chart doesn't include the Blu-Rays sold by WallyWorld either. Of course since the end of the format war the number of titls the local WM stocks is less than 20, lol.

ssjLancer · 03-29-2008, 10:30 AM

94:6

It begins. Pac mans mouth will slowly grow wider and wider till he doesnt have a jaw.

03-29-2008, 07:40 AM	#1
Lee Stewart Behold - the future! Join Date: Jan 2007 Location: Albuquerque, NM Age: 58 Posts: 25,188	The New Nielsen Pie Chart Here is the new Nielsen pie chart that is going to track the sales volume of the top 20 DVD's sold versus the top 20 BD's sold: OBTW - Nielsen doesn't track Wal-Mart - the largest seller of DVD's in the world and usually does between 30% and 40% of DVD's total volume.

03-29-2008, 08:08 AM	#3
MikeRox Blu Blu Skies! :D Join Date: May 2007 Location: Huddersfield, United Kingdom Posts: 12,414	omg Blu-ray is soooo doomed! It's lost to DVD every single week for the past year... surely the BDA will eventually see sense and just pull the plug? __________________ REGION B 4TW! Latest HD additions - I Love You Man - 17 Again - Born on the 4th of July - Paul Blart: Mall Cop - Monsters, Inc. HD Movies - Um... Lost count >_< bout 250 Latest Gaming Additions - Mirrors Edge - Scene It BOS - Wartech: Senko No Ronde - Lego Indiana Jones/Kung Fu Panda 2 pack - Silent Hill

03-29-2008, 09:13 AM	#5
Recherché HD DVD≥Women<Life Join Date: Aug 2007 Posts: 144	So since it does not include Walmart, it would be more like 99.6 to .4 (if my math is right). I would like HDM to succeed, just not so much Bluray. Let's start a pettition for Tosh to bring HD DVD back! lol __________________ Samsung LN-S4095D (1080p 40" LCD) Samsung HT-1200 (HDMI, Digital Dolby & DTS, DVD Audio, SACD 5.1 850W HTIB...yeah, so what if it is) Toshiba HD-XA2 302 HD DVD's 27 BD's PS3 40gb

03-29-2008, 09:50 AM	#10
unotis UNOTIS Join Date: Jan 2005 Location: FLORIDA Age: 54 Posts: 3,347	Now be aware this thread will probably peeve JasonR "Mr. FUD stomper" and cause him to post as he calls it drivel in response to this blatant example of posting facts, he really seems to hate facts and loves drivel! __________________ B&K Audio/Video Receiver 507 Harman/Kardon TC30 universal remote Martin Logan Odyssey speakers Martin Logan Center Channel speaker Velodyne DPS-12 Powered Subwoofer B&W rear speakers Toshiba XA1, XA2, A2 HD DVD players Sony PS3 40 GB Panasonic TH-42PZ700U 1080p plasma Panasonic 34" Tau CT-34WX50 widescreen HD-ready CRT Monster Power Center Motorola Dual Tuner DVR/ HDTV capable Officially PURPLE HD DVDs = 105 Blu-Ray Discs = 45 with 5 on the way

03-29-2008, 10:06 AM	#12
Recherché HD DVD≥Women<Life Join Date: Aug 2007 Posts: 144	Posted from Highdefdigest: The numbers are what they are. Plain and simple. Just because they are not what you would like them to be doesn't make them bad. It just makes them real. The less than 1% number in 2007 is not a false number. In the U.S. there were 1.7 billion DVD discs sold in 2007. There were around 5 million BR discs sold. Do the math. In 2007 DVD generated $23.7 billion in revenue. HDM (B+R) generated $300 million. Do the math. But that was last year. We are now in 2008. If DVD sales fall a bit as projected to let's say 1.5 billion optical discs sold that means BR discs would have to sell 150 million discs to hit the 10% market share number. Is that going to happen? Most projections I have seen peg BR sales around 15 million. Or 1% of total optical discs. That's about as good as it is going to get in 2008. Around 1%. Give or take a 1/10% or two. The numbers do not lie. Nothing wrong with enthusiasm but that doesn't sell discs in the mass market. The trend I see now is talking in percentage sales of day and date. Percentages work great when the numbers are low. Day and date sales for the top 20 titles last week came in at 6% for HDM. As a result some people are posting that HDM is now 6% of the optical disc market. That's ignorance. That's like playing a football game and only keeping score for 10 seconds. For HDM to have a 6% market share in 2008 HDM would have to sell 90 million discs. That's just not going to happen. More like 15 million discs for HDM in 2008 which equals a 1% market share for optical discs - again give or take a 1/10% or two. The numbers are what they are. And they never lie in the aggregate. They can't. They can be spun by slicing and dicing the aggregate. Which is what we are seeing now. Nothing wrong with that. It just needs to be understood. Good point __________________ Samsung LN-S4095D (1080p 40" LCD) Samsung HT-1200 (HDMI, Digital Dolby & DTS, DVD Audio, SACD 5.1 850W HTIB...yeah, so what if it is) Toshiba HD-XA2 302 HD DVD's 27 BD's PS3 40gb

03-29-2008, 07:55 AM	#2
kamspy Esteban Moderatoro Join Date: Dec 2007 Location: Cincinnati,OH Good Posts: 12 Posts: 13,040	Not only do I like that it's really showing BDs growth, IT"S PAC-MAN!!!!!!!!!

03-29-2008, 09:59 AM	#11
hatt HD Elitist Join Date: Jan 2008 Location: FL Age: 34 Posts: 4,918	6% looks good to me. Especially when you factor in the HDF position of HDM is <1% of the market.

03-29-2008, 10:24 AM	#13
hatt HD Elitist Join Date: Jan 2008 Location: FL Age: 34 Posts: 4,918	No kidding BD isn't going to sell much if you factor in the vast number of DVD titles. How well BD compares to DVD with titles that both have would seem to me to be a better indicator of BD performance or lack of.

03-29-2008, 10:28 AM	#14
crazyal Smarter than the ave bear Join Date: Jan 2005 Posts: 3,312	This chart doesn't include the Blu-Rays sold by WallyWorld either. Of course since the end of the format war the number of titls the local WM stocks is less than 20, lol. __________________ Please don't feed the Unicorns

03-29-2008, 10:30 AM	#15
ssjLancer High Definition is the definition of life. Join Date: Jan 2008 Posts: 1,968	94:6 It begins. Pac mans mouth will slowly grow wider and wider till he doesnt have a jaw.

Similar Threads to The New Nielsen Pie Chart
Thread	Thread Starter	Forum	Replies	Last Post
Nielsen Ratings Higher In HDTV Homes	eHDMI	High Definition News & Informative Articles	2	02-27-2008 12:44 AM
Anyone know if the "free heroes with add-on" counted towards Nielsen?	mswoods1	High Definition Media	2	11-01-2007 04:53 AM
Charter Cable ch 117 chart	Ronder	Cable Providers	6	03-09-2007 03:44 AM
Big Brother is Watching you!	amf1932	The High Definition Lounge	2	12-22-2005 04:56 AM
16:9 vs 4:3 viewing area chart observation.	Oot	Direct-View (tube) TVs	6	01-14-2005 06:05 PM