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Give HD-DVD players for Free?

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Old 02-06-2008, 02:06 PM   #31
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It is a common marketing tactic to seed the market with product in order for it to grow. Let's take the OPs idea and use it constructively.

If Toshiba were to ear-mark some number of HD DVD players (2 million in this example) to be distributed via marketing promotions (via radio and TV (Cable + Satellite), print, mail, e-mail, Web and telephone) as real contest prizes, in select world wide markets, along with some of the HD DVD Supporting companies, this could boost, a) awareness of the product and it's potential b) grab NEW customers versus existing customers (attach rate improvements) c) Help educate everyone exposed to the benefits and potential drawbacks of the current HDM market and d) hopefully makes some people very happy.

Toshiba could also do what some of the BDA CEs did and sponsor some Toshiba HT promotions: Buy any model of Toshiba HDTV and get an HD DVD player free!

This is all just basic marketing!.....you hear that Jodi Sally? BASIC MARKETING!
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Old 02-06-2008, 02:32 PM   #32
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Whats the point of giving away free players when the movies are $35?

Toshiba would just be flooding the market with 2 million upconverters.

Quote:
Buy any model of Toshiba HDTV and get an HD DVD player free!
Theyve been doing that for awhile.

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Old 02-06-2008, 02:40 PM   #33
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Originally Posted by ssjLancer View Post
Whats the point of giving away free players when the movies are $35?

Toshiba would just be flooding the market with 2 million upconverters.
Which is why a better strategy would be to give the player away with the purchase of movies, rather than give 7 movies worth more than the player away with the purchase of a player. At this moment in time, they need software sales more than hardware sales.
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Old 02-06-2008, 02:47 PM   #34
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Originally Posted by ssjLancer View Post
Whats the point of giving away free players when the movies are $35?

Toshiba would just be flooding the market with 2 million upconverters.


Theyve been doing that for awhile.
I don't know where you shop for HD DVDs, but I haven't paid anywhere near that price in some time!
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Old 02-06-2008, 02:53 PM   #35
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Quote:
Originally Posted by ssjLancer View Post
Whats the point of giving away free players when the movies are $35?

Toshiba would just be flooding the market with 2 million upconverters.


Theyve been doing that for awhile.
What is the price of BDs? It's nice to choose to use MSRP when it suits ya
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Old 02-06-2008, 02:54 PM   #36
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Originally Posted by MikeRox View Post
Which is why a better strategy would be to give the player away with the purchase of movies, rather than give 7 movies worth more than the player away with the purchase of a player.
So the deal right now is buy a player, get 2 free movies(plus 5 free movies in the mail)
If they switched it around to buy 2 movies($70) get a free player...

That idea works alot better but whether toshiba can do it is the problem. And this will only make the other CE companies even more reluctant to join Toshiba.

Quote:
Originally Posted by The_Omega_Man View Post
I don't know where you shop for HD DVDs, but I haven't paid anywhere near that price in some time!
Best Buy.
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Old 02-06-2008, 03:00 PM   #37
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Quote:
Originally Posted by ssjLancer View Post
So the deal right now is buy a player, get 2 free movies(plus 5 free movies in the mail)
If they switched it around to buy 2 movies($70) get a free player...

That idea works alot better but whether toshiba can do it is the problem. And this will only make the other CE companies even more reluctant to join Toshiba.

Best Buy.
The majority of the HD DVD movies at my local Best Buy, are $19.99 up to $27.99, The most expensive that I have seen, (not the box sets) is $32.99. Now when I turn around and begin looking at the BD discs at my local Best Buy, most are $32.99 - $34.99! So $300-400 for a SA BD player and $32.99 per movie!!! It is no wonder, to me, that BD has not sold more movies than it has up till now!
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Old 02-06-2008, 03:03 PM   #38
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Originally Posted by ssjLancer View Post
Best Buy.
Is there a regional issue? Granted, I think that BB and CC's prices are higher than they should be, but the one HD-DVD title that I bought from BB last summer was still only $24.99.
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Old 02-06-2008, 03:03 PM   #39
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Originally Posted by The_Omega_Man View Post
The majority of the HD DVD movies at my local Best Buy, are $19.99 up to $27.99, The most expensive that I have seen, (not the box sets) is $32.99. Now when I turn around and begin looking at the BD discs at my local Best Buy, most are $32.99 - $34.99! So $300-400 for a SA BD player and $32.99 per movie!!! It is no wonder, to me, that BD has not sold more movies than it has up till now!
I'm not sure where any of you are shopping. The prices should be about the same regardless of format. ..and of course, be a smart buyer... on average I have paid less than $15 per movie for either format.
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Old 02-06-2008, 03:09 PM   #40
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Quote:
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I'm not sure where any of you are shopping. The prices should be about the same regardless of format. ..and of course, be a smart buyer... on average I have paid less than $15 per movie for either format.
If you buy online or in a BOGO you are generally correct, however, in the Big Box Retail chains, there is still some greed to contend with!
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Old 02-06-2008, 03:15 PM   #41
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Originally Posted by ssjLancer View Post
So the deal right now is buy a player, get 2 free movies(plus 5 free movies in the mail)
If they switched it around to buy 2 movies($70) get a free player...

That idea works alot better but whether toshiba can do it is the problem. And this will only make the other CE companies even more reluctant to join Toshiba.
They would, but tbh unless they pushed HD DVD in a big way, they'd never get CE support now anyway, and unless they get more players out there shifting films, they'll lose what studio support they have left. Don't get me wrong, I don't think they'd ever do it.

I just think a promotion such as picking 2-4 HD DVD titles at the same time and getting a player to watch them on free, would actually now be a far better way of shifting HD DVD players to people than giving billions of films away with the player, because this strategy means a lot of new HD DVD player owners have no need to buy software with the player, which in turn hurts the software sales, which obviously in turn, turns studios off and keeps the neilsens continuously looking healthy for Blu-ray.

They will never try this strategy, but it's pretty much the last thing they could really do, the only problem would be of course, HD DVD owners buying their 4 films for their collection and collecting the free player to flog on ebay or whatever.

Maybe they could operate such a thing through a major retailer, and you register the player at the time of purchase so it's locked to 1 per household or something. Not perfect, but stops people buying 40 HD films and walking out with 10 players. I just know this strategy would certainly appeal more to both B&M retailers and studios, both groups they really need to build strong relationships with now.
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Old 02-06-2008, 05:41 PM   #42
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Originally Posted by mshulman View Post
Giving it away would be pointless. How many existing HD DVD owners would just pick up another player?

Only way I could see doing it is if they did an in store rebate, such as buy 15 movies and get a free player or something along those lines.

I think it's got a perfect price now - would be nice if it was $99 everywhere though.

I do agree they need to do more, but selling players is a good start. If they can keep it up and get big titles to have a big impact, then other studios might consider going neutral or switching.
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There is such a thing as appearing 'too' desperate. Giving away product definitely would fit that profile.

Geez, Toshiba just cut their prices in half and it's still not enough? Some people around here have the patience of an 11 year old. Amazon already has it at $118.49 and given it comes with 7 free movies, that's basically the same thing as free without the stigma of having to actually sell them at zero cost in order to move them.

It's OK to be desperate, OP, but please keep it to yourself, as it looks bad on the rest of us (well, maybe that's your intent, but that's another subject I'd rather not get into right now...)
I have not read through this whole thread and I am still on the 2st page, but these two posts have good points. My first thought was to offer coupons ($5-10.00 off for each movie bought) for discounts on 1-2 million players IF the customer also buys some HD DVD movies at the same time. THIS will serve both to increase movie purchases on the format, AND get a much larger base of players in homes.

EDIT:

Mike's suggestions right after these quotes are also the better way to do it IMO. I just wanted to give Mike the credit as I didn't quote him too (didn't read it before responding).
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Old 02-06-2008, 05:51 PM   #43
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Just Got My Free Toshiba Hd-dvd Player. Amazon.com-$118.49 - $30. For Signing Up For Visa Credit Card And Five Free Dvd's By Mail.
$88.49, No Tax, Free Shipping, 5 Free Dvd's Is Quite A Deal.
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Old 02-06-2008, 05:58 PM   #44
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Great deal, I just picked up the A3 with The Complete Matrix Trilogy on HD DVD all for $89+ 10 S/H (Used of course)

There are wild deals out there, you just need to search for them.
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Old 02-06-2008, 07:13 PM   #45
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Just Got My Free Toshiba Hd-dvd Player. Amazon.com-$118.49 - $30. For Signing Up For Visa Credit Card And Five Free Dvd's By Mail.
$88.49, No Tax, Free Shipping, 5 Free Dvd's Is Quite A Deal.
You forgot the 2 free HD DVDs included in the player box, so you got SEVEN free HD DVDs.

Congrats for seeing an obvious value.

Oh, and welcome to the forum!
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