Toshiba Plans HD DVD Super Bowl Spot

connerc_37 · 01-28-2008, 02:12 PM

Taking its message to the largest marketing platform on earth, Toshiba has plunked down a reported $2.7 million for a 30-second spot on this year's Super Bowl telecast.

Jodi Sally, VP of Marketing for Toshiba's Digital A/V Group confirmed the purchase to Home Media Magazine, saying "it has always been our strategy to reach HDTV owners, [and] using advertising on football games is just one vehicle."

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Of course, the Super Bowl is more than just a football game; according to a research study conducted by trade group the Consumer Electronics Association and advocacy group Sports Video Group, more than 2.4 million HDTV sets will be sold due to Super Bowl XLII.

Sally said that Toshiba's 30-second Super Bowl spot would highlight the company's HD-A3, HD-A30 and HD-A35 HD DVD player, all of which saw significant price cuts a week after Warner's move to Blu-ray exclsuivity.

At press time, there were no plans for a Blu-ray counter-offensive during this year's Super Bowl, with BDA spokesman Andy Parsons telling Home Media Magazine that he didn't believe a Super Bowl ad would convince consumers that HD DVD will win the format war.

http://hddvd./news/show/High-Def_Dis...Bowl_Spot/1410

BiggNewt · 01-28-2008, 02:17 PM

I'm willing to bet Blu-Ray has one as well.

Chris Gerhard · 01-28-2008, 02:19 PM

Quote:

Originally Posted by BiggNewt

I'm willing to bet Blu-Ray has one as well.

I don't think so. At $2.7 million dollars, I would just rather the Blu-ray companies take the money and try to lower prices a bit. Toshiba is just flushing good money after bad with that expenditure. Let's say sell 27,000,000 players at $100 off the Monday after the Super Bowl.

Chris

Stew4HD · 01-28-2008, 02:22 PM

Quote:

Originally Posted by Chris Gerhard

I don't think so. At $2.7 million dollars, I would just rather the Blu-ray companies take the money and try to lower prices a bit. Toshiba is just flushing good money after bad with that expenditure. Let's say sell 27,000,000 players at $100 off the Monday after the Super Bowl.

Chris

Yeah, more FUD!

HarD-DVD · 01-28-2008, 02:22 PM

I expect sales to heavily swing after this commercial.

HD Goofnut · 01-28-2008, 02:23 PM

Quote:

Originally Posted by Chris Gerhard

I don't think so. At $2.7 million dollars, I would just rather the Blu-ray companies take the money and try to lower prices a bit. Toshiba is just flushing good money after bad with that expenditure.

Chris

Considering the BDA has nearly as much debt as the U.S. Federal Government it's no wonder they don't have a commercial.

mshulman · 01-28-2008, 02:25 PM

Quote:

Originally Posted by Chris Gerhard

I don't think so. At $2.7 million dollars, I would just rather the Blu-ray companies take the money and try to lower prices a bit. Toshiba is just flushing good money after bad with that expenditure. Let's say sell 27,000,000 players at $100 off the Monday after the Super Bowl.

Chris

If they did... bye bye blu-ray..

HarD-DVD · 01-28-2008, 02:27 PM

Quote:

Originally Posted by mshulman

If they did... bye bye blu-ray..

exactly my thoughts. This could have a major impact on the market and Blu Ray is underestimating the consequences. Millions worldwide are also watching. Watch sales after superbowl week to be 52:48 in favor of HD-DVD...

iDarren · 01-28-2008, 02:28 PM

Quote:

Originally Posted by HD Goofnut

Considering the BDA has nearly as much debt as the U.S. Federal Government it's no wonder they don't have a commercial.

How far in the red is Blu-Ray?

jwebb1970 · 01-28-2008, 02:30 PM

The real question is.....will said ad be one of those catchy, memorable spots other corporations premiere on the day of the big game.

Not too hard to top the unimpressive TV spots HD DVD has run already.

HD Goofnut · 01-28-2008, 02:31 PM

Quote:

Originally Posted by iDarren

How far in the red is Blu-Ray?

Just figure all of the millions they have paid to get studio support. According to Home Media Magazine (who is ran by the BDA) they estimate more than billion dollars and I am sure that is being conservative.

niennumb1 · 01-28-2008, 02:32 PM

Quote:

Originally Posted by mshulman

If they did... bye bye blu-ray..

It won't be bye bye Bluray just like that. It takes MONTHS... sometimes years.. Oh wait...

hatt · 01-28-2008, 02:32 PM

SB ads are no sure thing.
Link

Quote:

It's so tempting: the biggest stage in the advertising world, a collection of all your biggest customers and their friends. Why not throw that $2.7 mil at it and watch the bottles fly off the shelves?
Lisa Haverty is a cognitive scientist at Brain on Brand, Brookline, Mass.

Well, because it probably won't work.

You might make a cool ad, a memorable ad, an ad beloved by all who behold it, but unless you've incorporated some very fundamental cognitive elements, your ad most likely will be attributed to Bud.

MikeRox · 01-28-2008, 02:33 PM

Quote:

Originally Posted by Chris Gerhard

I don't think so. At $2.7 million dollars, I would just rather the Blu-ray companies take the money and try to lower prices a bit. Toshiba is just flushing good money after bad with that expenditure. Let's say sell 27,000,000 players at $100 off the Monday after the Super Bowl.

Chris

lmao, like that would ever happen. Both sides could easily have done things like that and got FAR more players out into the market instead of chasing after studio exclusivity, slander, mass marketing etc.

jwebb1970 · 01-28-2008, 02:35 PM

Quote:

Originally Posted by niennumb1

It won't be bye bye Bluray just like that. It takes MONTHS... sometimes years.. Oh wait...

Yeah...we all know how formats are killed in a single day.

01-28-2008, 02:12 PM	#1
connerc_37 HD DVD: Way of the Future Join Date: Aug 2007 Age: 17 Posts: 395	Toshiba Plans HD DVD Super Bowl Spot Taking its message to the largest marketing platform on earth, Toshiba has plunked down a reported $2.7 million for a 30-second spot on this year's Super Bowl telecast. Jodi Sally, VP of Marketing for Toshiba's Digital A/V Group confirmed the purchase to Home Media Magazine, saying "it has always been our strategy to reach HDTV owners, [and] using advertising on football games is just one vehicle." ADVERTISEMENT Of course, the Super Bowl is more than just a football game; according to a research study conducted by trade group the Consumer Electronics Association and advocacy group Sports Video Group, more than 2.4 million HDTV sets will be sold due to Super Bowl XLII. Sally said that Toshiba's 30-second Super Bowl spot would highlight the company's HD-A3, HD-A30 and HD-A35 HD DVD player, all of which saw significant price cuts a week after Warner's move to Blu-ray exclsuivity. At press time, there were no plans for a Blu-ray counter-offensive during this year's Super Bowl, with BDA spokesman Andy Parsons telling Home Media Magazine that he didn't believe a Super Bowl ad would convince consumers that HD DVD will win the format war. http://hddvd./news/show/High-Def_Dis...Bowl_Spot/1410 __________________ Age: 16 Location: Seattle WA Toshiba HD A2: 31 Movies Sony BDPS1: 6 Movies 50' in Samsung Plasma 42' in Viore Plasma Nintendo Wii Xbox 360 Dish HD

01-28-2008, 02:17 PM	#2
BiggNewt High on Definition Join Date: Oct 2006 Location: Baltimore, MD Posts: 1,422	I'm willing to bet Blu-Ray has one as well. __________________ Panasonic TC-P46G10 Plasma HDTV Samsung LN-T4061F 1080p HDTV Panasonic CT26WX15 CRT HDTV Onkyo TX-SR604 7.1 HDMI Receiver Optimus Mach Three Front Speakers Sony SS-CN5000 Center Speaker Sony SS-B1000 Surround Speakers (7.1) Sony SA-W3000 180W Subwoofer Sony PS3 (60gig w/ Linux installed) XBox 360 Premium Sony PS2 (160gig HDD, Messiah Pro 2 Modchip) Phillips DVP642 Divx/PAL DVD Player ViP 722k DVR Dual-Tuner 500GB

01-28-2008, 02:30 PM	#10
jwebb1970 High Definition is the definition of life. Join Date: Dec 2007 Posts: 368	The real question is.....will said ad be one of those catchy, memorable spots other corporations premiere on the day of the big game. Not too hard to top the unimpressive TV spots HD DVD has run already. __________________ The Internet is a vast communications tool used the world over where people come together to bitch about movies & share pornography with one another.

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01-28-2008, 02:22 PM	#5
HarD-DVD High Definition is the definition of life. Join Date: Jan 2008 Posts: 194	I expect sales to heavily swing after this commercial.