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What are some marketing myths?

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Old 12-18-2007, 08:17 PM   #1
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Default What are some marketing myths?

If possible, I'd like to come up with a list of marketing myths that have been created because of the high-def format wars and the improper marketing techniques of hardware CEs that produce upconverting players.

Let's try to keep the thread crapping to a minimum, both sides are welcome to contribute.

I'll go first with the BDA's marketing of Blu-ray as "Beyond High Definition", which suggests that their product is somehow above and beyond High Definition (which is in fact impossible, since the movies are displayed on regular old HDTVs) hehe.
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Old 12-18-2007, 08:21 PM   #2
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"Blu-ray: Beyond High Definition" (Now if they were trying to be funny, that's one thing, but they were trying to be serious.... LOL).
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Old 12-18-2007, 08:24 PM   #3
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"The Samsung DVD-HD1080P7 Hi-Def Conversion DVD Player is designed for those who accept nothing less than HDTV quality. Now you can enjoy enhanced resolution from your conventional DVDs - the player upconverts them to 720p/1080i/1080p, giving them amazing clarity."
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Old 12-18-2007, 08:24 PM   #4
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Before Someone destroys this thread from either side. Please hold your tongue and put forth some honest marketing tactics.

I think the fact that studios on both sides took money from manufactuers in order to go exclusive is smoke and mirrors to j6p.

"We have exclusive support from studio xxxxxx." - Yeah because you paid them way too much.
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Old 12-18-2007, 08:27 PM   #5
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Great one here:
BDA Marketing Tactics Exposed
Commentary - December 1, 2007

The BDA recently took out a full page ad claiming that they outsold HD DVD 7 to 3 during Thanksgiving week. While they did have a major release that week ("Die Hard 4") which has certainly done well for them, it is interesting to note that the #2 movie for that week was "Open Season", an 11-month old movie that hasn't sold very well at all. How would an 11-month old title make it into the top 10, all the way to #2? Oh yeah, it was given away free! Best Buy gave away "Open Season" on Blu-ray to anyone that bought a PS3. That's right, whether you bought a PS3 for gaming only or even to hook up to a standard definition TV, you received "Open Season", clearly advertised as a "Free" bonus.

The BDA has given away free movies 3 times now. Once when Transformers was released on HD DVD, again when "Shrek" was released on HD DVD and this latest example with "Open Season." We'll probably see it again when "the Bourne Identity" is released on HD DVD.

Here's how the Blu-ray marketing scam works:
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Old 12-18-2007, 08:30 PM   #6
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And another one:

BDA Marketing Tactics Exposed (Part 2)
Commentary - December 2, 2007

Here is another example of the BDA marketing machine at work.

This time, they're misleading the press:
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Old 12-18-2007, 08:30 PM   #7
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Quote:
Originally Posted by Lee Stewart View Post
"The Samsung DVD-HD1080P7 Hi-Def Conversion DVD Player is designed for those who accept nothing less than HDTV quality. Now you can enjoy enhanced resolution from your conventional DVDs - the player upconverts them to 720p/1080i/1080p, giving them amazing clarity."
Good one, and probably one of the most harmful marketing tactics to HDM.
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Old 12-18-2007, 08:31 PM   #8
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1. BD players need to cost so much.
2. One format is superior to the other from a technical standpoint
3. John Woo films are not a bigger priority than Lucas/Spielberg
4. A legit company pays Lee to geek on Blade Runner
5. The Bengals suck. (injuries people, injuries!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)
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Old 12-18-2007, 08:32 PM   #9
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Marketing Myth . . . Sony Makes An HD DVD Player

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Old 12-18-2007, 08:37 PM   #10
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HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?
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Old 12-18-2007, 08:39 PM   #11
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Quote:
Originally Posted by PrinceLH View Post
HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?
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Old 12-18-2007, 08:45 PM   #12
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Quote:
Originally Posted by PrinceLH View Post
HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?
Can you read?

Quote:
Let's try to keep the thread crapping to a minimum, both sides are welcome to contribute.
More useless
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Old 12-18-2007, 08:47 PM   #13
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Exclusive titles are not necessarily exclusive worldwide.
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Old 12-18-2007, 08:47 PM   #14
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Quote:
Originally Posted by PrinceLH View Post
HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?
Proof? And by the way, here's a little medicine for you to chew on.
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Old 12-18-2007, 08:57 PM   #15
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Quote:
Originally Posted by PrinceLH View Post
HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?
You have a somewhat valid point (Except for the DD5.1, which is totally untrue).

Yet it's not exactly a myth (untrue) It's merely subjective because Perfection means something different to all of us.

For instance. Full HD. That's a marketing ploy that annoys me to no end, and yet technically it is true. 1080p is "full hd", but then again so is 1080i.
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