What are some marketing myths?

DKwhite · 12-18-2007, 08:17 PM

If possible, I'd like to come up with a list of marketing myths that have been created because of the high-def format wars and the improper marketing techniques of hardware CEs that produce upconverting players.

Let's try to keep the thread crapping to a minimum, both sides are welcome to contribute.

I'll go first with the BDA's marketing of Blu-ray as "Beyond High Definition", which suggests that their product is somehow above and beyond High Definition (which is in fact impossible, since the movies are displayed on regular old HDTVs) hehe.

MidnightWatche · 12-18-2007, 08:21 PM

"Blu-ray: Beyond High Definition" (Now if they were trying to be funny, that's one thing, but they were trying to be serious.... LOL).

Lee Stewart · 12-18-2007, 08:24 PM

"The Samsung DVD-HD1080P7 Hi-Def Conversion DVD Player is designed for those who accept nothing less than HDTV quality. Now you can enjoy enhanced resolution from your conventional DVDs - the player upconverts them to 720p/1080i/1080p, giving them amazing clarity."

Bleedgreen71 · 12-18-2007, 08:24 PM

Before Someone destroys this thread from either side. Please hold your tongue and put forth some honest marketing tactics.

I think the fact that studios on both sides took money from manufactuers in order to go exclusive is smoke and mirrors to j6p.

"We have exclusive support from studio xxxxxx." - Yeah because you paid them way too much.

MidnightWatche · 12-18-2007, 08:27 PM

Great one here:

BDA Marketing Tactics Exposed
Commentary - December 1, 2007

The BDA recently took out a full page ad claiming that they outsold HD DVD 7 to 3 during Thanksgiving week. While they did have a major release that week ("Die Hard 4") which has certainly done well for them, it is interesting to note that the #2 movie for that week was "Open Season", an 11-month old movie that hasn't sold very well at all. How would an 11-month old title make it into the top 10, all the way to #2? Oh yeah, it was given away free! Best Buy gave away "Open Season" on Blu-ray to anyone that bought a PS3. That's right, whether you bought a PS3 for gaming only or even to hook up to a standard definition TV, you received "Open Season", clearly advertised as a "Free" bonus.

The BDA has given away free movies 3 times now. Once when Transformers was released on HD DVD, again when "Shrek" was released on HD DVD and this latest example with "Open Season." We'll probably see it again when "the Bourne Identity" is released on HD DVD.

Here's how the Blu-ray marketing scam works:

MidnightWatche · 12-18-2007, 08:30 PM

And another one:

BDA Marketing Tactics Exposed (Part 2)
Commentary - December 2, 2007

Here is another example of the BDA marketing machine at work.

This time, they're misleading the press:

DKwhite · 12-18-2007, 08:30 PM

Quote:

Originally Posted by Lee Stewart

"The Samsung DVD-HD1080P7 Hi-Def Conversion DVD Player is designed for those who accept nothing less than HDTV quality. Now you can enjoy enhanced resolution from your conventional DVDs - the player upconverts them to 720p/1080i/1080p, giving them amazing clarity."

Good one, and probably one of the most harmful marketing tactics to HDM.

kamspy · 12-18-2007, 08:31 PM

1. BD players need to cost so much.
2. One format is superior to the other from a technical standpoint
3. John Woo films are not a bigger priority than Lucas/Spielberg

4. A legit company pays Lee to geek on Blade Runner

5. The Bengals suck. (injuries people, injuries!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

Lee Stewart · 12-18-2007, 08:32 PM

Marketing Myth . . . Sony Makes An HD DVD Player

PrinceLH · 12-18-2007, 08:37 PM

HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?

kamspy · 12-18-2007, 08:39 PM

Quote:

Originally Posted by PrinceLH

HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?

Lee Stewart · 12-18-2007, 08:45 PM

Quote:

Originally Posted by PrinceLH

HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?

Can you read?

Quote:

Let's try to keep the thread crapping to a minimum, both sides are welcome to contribute.

More useless

qz3fwd · 12-18-2007, 08:47 PM

Exclusive titles are not necessarily exclusive worldwide.

MidnightWatche · 12-18-2007, 08:47 PM

Quote:

Originally Posted by PrinceLH

HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?

Proof? And by the way, here's a little medicine for you to chew on.

DKwhite · 12-18-2007, 08:57 PM

Quote:

Originally Posted by PrinceLH

HD DVD: The Look And Sound Of Perfection

With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like?

You have a somewhat valid point (Except for the DD5.1, which is totally untrue).

Yet it's not exactly a myth (untrue) It's merely subjective because Perfection means something different to all of us.

For instance. Full HD. That's a marketing ploy that annoys me to no end, and yet technically it is true. 1080p is "full hd", but then again so is 1080i.

12-18-2007, 08:17 PM	#1
DKwhite High Definition is the definition of life. Join Date: Nov 2007 Location: Florida Age: 42 Posts: 432	What are some marketing myths? If possible, I'd like to come up with a list of marketing myths that have been created because of the high-def format wars and the improper marketing techniques of hardware CEs that produce upconverting players. Let's try to keep the thread crapping to a minimum, both sides are welcome to contribute. I'll go first with the BDA's marketing of Blu-ray as "Beyond High Definition", which suggests that their product is somehow above and beyond High Definition (which is in fact impossible, since the movies are displayed on regular old HDTVs) hehe.

12-18-2007, 08:24 PM	#4
Bleedgreen71 HD Addict Join Date: Nov 2007 Location: Virginia Age: 30 Posts: 1,151	Before Someone destroys this thread from either side. Please hold your tongue and put forth some honest marketing tactics. I think the fact that studios on both sides took money from manufactuers in order to go exclusive is smoke and mirrors to j6p. "We have exclusive support from studio xxxxxx." - Yeah because you paid them way too much. __________________ Equipment: - 42" Toshiba 42HM66 DLP - Toshiba HD-A3 (43 HD-DVD) - Xbox-360 (live tag: BleedGreen71) - No sound equip for a while since im still in an apt.

12-18-2007, 08:27 PM	#5
MidnightWatche High Definition is the definition of life. Join Date: Nov 2006 Posts: 944	Great one here: BDA Marketing Tactics Exposed Commentary - December 1, 2007 The BDA recently took out a full page ad claiming that they outsold HD DVD 7 to 3 during Thanksgiving week. While they did have a major release that week ("Die Hard 4") which has certainly done well for them, it is interesting to note that the #2 movie for that week was "Open Season", an 11-month old movie that hasn't sold very well at all. How would an 11-month old title make it into the top 10, all the way to #2? Oh yeah, it was given away free! Best Buy gave away "Open Season" on Blu-ray to anyone that bought a PS3. That's right, whether you bought a PS3 for gaming only or even to hook up to a standard definition TV, you received "Open Season", clearly advertised as a "Free" bonus. The BDA has given away free movies 3 times now. Once when Transformers was released on HD DVD, again when "Shrek" was released on HD DVD and this latest example with "Open Season." We'll probably see it again when "the Bourne Identity" is released on HD DVD. Here's how the Blu-ray marketing scam works: __________________ "Without struggle there can be no progress." Last edited by MidnightWatche; 12-18-2007 at 08:31 PM.

12-18-2007, 08:30 PM	#6
MidnightWatche High Definition is the definition of life. Join Date: Nov 2006 Posts: 944	And another one: BDA Marketing Tactics Exposed (Part 2) Commentary - December 2, 2007 Here is another example of the BDA marketing machine at work. This time, they're misleading the press: __________________ "Without struggle there can be no progress."

12-18-2007, 08:37 PM	#10
PrinceLH It's About The Movies! Join Date: Nov 2006 Location: Belleville, Ontario Posts: 650	HD DVD: The Look And Sound Of Perfection With only a 30GB disk, many of the disks can only play in DD5.1, or something similar, instead of uncompressed or lossless. Many of the early players were only 1080i and cannot do 1080p. So how does that make HD DVD sound or look like perfection? What is perfection? What does it sound like or look like? __________________ Samsung BD UP5000 217 Blu Ray's Toshiba HD A30 & HD D3 175 HD DVD's Latest HD Purchase: 2012

12-18-2007, 08:21 PM	#2
MidnightWatche High Definition is the definition of life. Join Date: Nov 2006 Posts: 944	"Blu-ray: Beyond High Definition" (Now if they were trying to be funny, that's one thing, but they were trying to be serious.... LOL). __________________ "Without struggle there can be no progress."

12-18-2007, 08:24 PM	#3
Lee Stewart Muscle Cars Forever! Join Date: Jan 2007 Location: Albuquerque, NM Posts: 35,092	"The Samsung DVD-HD1080P7 Hi-Def Conversion DVD Player is designed for those who accept nothing less than HDTV quality. Now you can enjoy enhanced resolution from your conventional DVDs - the player upconverts them to 720p/1080i/1080p, giving them amazing clarity."

12-18-2007, 08:31 PM	#8
kamspy Brewers lol Join Date: Dec 2007 Posts: 21,928	1. BD players need to cost so much. 2. One format is superior to the other from a technical standpoint 3. John Woo films are not a bigger priority than Lucas/Spielberg 4. A legit company pays Lee to geek on Blade Runner 5. The Bengals suck. (injuries people, injuries!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!)

12-18-2007, 08:32 PM	#9
Lee Stewart Muscle Cars Forever! Join Date: Jan 2007 Location: Albuquerque, NM Posts: 35,092	Marketing Myth . . . Sony Makes An HD DVD Player

12-18-2007, 08:47 PM	#13
qz3fwd High Definition is the definition of life. Join Date: Dec 2007 Posts: 36	Exclusive titles are not necessarily exclusive worldwide.

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