HD DVD movies outsell Blu-ray by 7 to 1 (03 Sep 2007) LOL

Super XP · 09-12-2007, 06:49 PM

HD DVD chairman disses PlayStation 3 effect
IFA 2007: HD DVD movies outsell Blu-ray by 7 to 1
Rob Mead
03 Sep 2007 12:07 GMT

Quote:

HD DVD buyers are more passionate and enthusiastic about their chosen format it seems, with the HD DVD Promotion Group citing an attach rate of 7 to 1 in Europe compared to its Blu-ray rival. The HD DVD promotion group also dismissed the effect of Sony's PlayStation 3 games console saying the "jury's still out" on whether gamers actually buy Blu-ray movies to go with their new machines.

Talking during an IFA 2007 press conference held with Toshiba, Ken Graffeo - vice president for marketing at Universal Studios Home Entertainment and co-chairman of the HD DVD Promotion Group - said:

"The high def format is about standalone players, not games machines. And the truth is that the jury is still out on whether gamers actually will buy movies in favour of games. We don't think so. And the number of movies sold for PS3 seems to confirm this.

"According to the latest numbers from GFK, for every two PS3s only one Blu-ray movie is sold, which is in strong contrast to HD DVD where four movies are bought for every player."

HD DVD is better than Blu-ray
The HD DVD format is also the most affordable of the two HD formats, Graffeo said. "HD DVD players are half the cost of Blu-ray players. HD DVD also has a software attach rate of 4 discs per player, which is 7x that of Blu-ray."

Graffeo said that the HD DVD format was superior to Blu-ray because it took the HD experience to the next level in terms of interactive features. He cited several examples that took advantage of HD DVD's mandatory features, which include network connectivity. The UK release of HD DVD-exclusive releases of Heroes, for example, will include games, quizzes and online fan forums.

"Sadly that's not the case for Blu-ray," Graffeo said. "Many Blu-ray owners will only get advanced features if they buy the next-generation players with BD-Java. And there's still no sign of those players arriving soon.

"With HD DVD we're only scratching the surface of what's possible," Graffeo said. "The studios and directors are looking at how they shoot movies today with an eye towards what interactive features they'll offer on the HD version."

90 new titles, more studio support
Graffeo also said that the HD DVD format now has the support of 75 per cent of European independent film studios. He said that 90 additional titles will be released in Europe this year, with 400 in all by the end of 2007. Projected releases include all five Harry Potter films, the Bourne trilogy, Shrek The Third, Blade Runner, Transformers and "the almighty Ocean's 11, 12 and 13".

HD DVD already accounts for 70 per cent of current standalone players sales [in Europe], Graffeo said. However for it to become truly mass market it would have to also become more affordable, and that's exactly what he went on to reveal:

"The number one barrier cited by many consumers around the purchase of high-definition media players is not the format battle. It's price. By the end of this year consumers will be able to buy a standalone Venturer branded HD DVD player from just 300 euros or less.

"What this represents is a truly affordable and attractive price for a next generation player and it makes HD DVD the true mass market format. And we're thrilled to look and see how this has happened in such a record time. It took more than four years to achieve comparable pricing for DVD in Europe.

"So we have nearly 90 new European titles coming this year. We have the most advanced personalised experiences. And we've made it affordable to the 20 million European consumers who have HDTVs. Small wonder then that we're feeling very confident about what the future holds for HD DVD. The bottom line is that HD DVD is the only high def format that provides the most consistent high definition experience in Europe."

http://www.tech.co.uk/home-entertain...leid=880721756

**bruceames** · 09-12-2007, 06:54 PM

What he said.

Stew4HD · 09-12-2007, 07:10 PM

Can you feel the love?

dobyblue · 09-12-2007, 07:16 PM

Graffeo has some excellent quotes doesn't he?

"These are not early adopters, these are early, early adopters"

Stew4HD · 09-12-2007, 07:21 PM

Quote:

Originally Posted by dobyblue

Graffeo has some excellent quotes doesn't he?

"These are not early adopters, these are early, early adopters"

Sure, but what about that attach rate? Quite a disparity, wouldn't you agree?

Super XP · 09-12-2007, 07:29 PM

I would

phearcat · 09-12-2007, 11:10 PM

Where is

GLOW

? I am waiting for him to say something rude about this article

KEEBS1984 · 09-13-2007, 12:01 AM

Graffeo is a good leader. . . he remains calm when others are expecting the shit to hit the fan.

I'm glad he is speaking for HD DVD and not the BDA, whose executives are laughable to say the least. Seriously Sony's head honchos don't know anything about the consumers.

Type A · 09-13-2007, 01:04 AM

Quote:

According to the latest numbers from GFK, for every two PS3s only one Blu-ray movie is sold, which is in strong contrast to HD DVD where four movies are bought for every player.

I doubt bluray attach rate for ps3's is this low, I think people want to enjoy their expensive gaming machine, and are more willing to buy movies to supplement a poor library of current gaming titles, and thats even assuming they use it as a gaming machine at all.

HD VHS · 09-13-2007, 01:50 AM

Do the happy dance.

samcan07 · 09-13-2007, 01:58 AM

A seven to one attach rate and they still can't sell more than Blu ray????
ROALMFAO !!!

HD VHS · 09-13-2007, 02:09 AM

Quote:

Originally Posted by samcan07

A seven to one attach rate and they still can't sell more than Blu ray????
ROALMFAO !!!

read the article again samcan.

what you Blu ray boys seem to overlook is that attach rates are what matters, not outselling HD DVD 2:1 with a 1% marketshare!

deadeyedaryl · 09-13-2007, 03:25 AM

Does the Videoscan numbers actually include europe? I highly doubt it. If it did the numbers could be diffrent, don't you think?

I have seen a greater demand for HD media over here lately with both amazon.co.uk and play.com both selling alot of hd dvd players while on play.com no blue ray player is present in the top 100 electricals while all 3 hd dvd players are and on amazon all three hd dvd players are present in the top 100 electricals while only 1 BD player was in the top 100, this was a samsung made player.

samcan07 · 09-13-2007, 03:59 AM

Quote:

Originally Posted by HD VHS

read the article again samcan.

what you Blu ray boys seem to overlook is that attach rates are what matters, not outselling HD DVD 2:1 with a 1% marketshare!

But if PS3 doesn't count they can't use them in the numbers. Can't have it both ways.
The amount of sales is what counts!!!

deadeyedaryl · 09-13-2007, 04:08 AM

Quote:

Originally Posted by samcan07

But if PS3 doesn't count they can't use them in the numbers. Can't have it both ways.
The amount of sales is what counts!!!

That is true. ATM we balanced on a fence with the PS3 on one side with less video content sold per unit, against the sales of hd dvd SAP with higher video content sold per unit. The balance could go in favour of either formats at this point in time. The winning format will be chosen by consumers.

09-12-2007, 06:54 PM	#2
bruceames Moderator Join Date: May 2006 Location: San Rafael, CA Posts: 10,170	What he said. __________________ Blu-rays: 55 Latest purchases: John Adams, Gone With the Wind, Up, Rocky: The Undisputed Collection

09-12-2007, 07:10 PM	#3
Stew4HD High Definition is the definition of life. Join Date: Dec 2006 Posts: 9,068	Can you feel the love? __________________ ___________________________________

09-12-2007, 07:16 PM	#4
dobyblue Dare to be Great Join Date: Feb 2006 Age: 36 Posts: 834	Graffeo has some excellent quotes doesn't he? "These are not early adopters, these are early, early adopters" __________________ R.I.P. LeRoi Moore - 09.07.61 - 08.19.08 www.dmband.com Thank you for the music

09-12-2007, 07:29 PM	#6
Super XP Star Trek: The Movie! Join Date: Aug 2007 Location: Toronto, ON. Canada Posts: 5,776	I would __________________ Toshiba Regza 46" HDTV (46RF350U) LCD 1080p/24p Toshiba HD-A35 / HD-A3 / XD-E500 LG GGC-H20L Super Multi / PC Drive Onkyo TX-SR605 7.1 TrueHD/DTS HD MA Precision Acoustics™ 8Ch. Hi Def Loudspeaker Series DVD's = 200 = 130 = 10

09-13-2007, 03:25 AM	#13
deadeyedaryl High Definition is the definition of life. Join Date: Aug 2007 Location: southampton , UK Age: 19 Posts: 621	Does the Videoscan numbers actually include europe? I highly doubt it. If it did the numbers could be diffrent, don't you think? I have seen a greater demand for HD media over here lately with both amazon.co.uk and play.com both selling alot of hd dvd players while on play.com no blue ray player is present in the top 100 electricals while all 3 hd dvd players are and on amazon all three hd dvd players are present in the top 100 electricals while only 1 BD player was in the top 100, this was a samsung made player. __________________ 50" HD plasma xbox 360/ + add on PS3 60GB HD-EP30 + 11 Xbox Live gamertag = Deadeyedaryl PSN = Deadeyedaryl http://www.bebo.com/deadeyedaryl

09-12-2007, 11:10 PM	#7
phearcat Me So HD Join Date: Jun 2007 Location: The OC Age: 39 Posts: 698	Where is GLOW ? I am waiting for him to say something rude about this article

09-13-2007, 12:01 AM	#8
KEEBS1984 Loves me some Blu-rays :) Join Date: Mar 2007 Location: Fullerton, CA Posts: 2,261	Graffeo is a good leader. . . he remains calm when others are expecting the shit to hit the fan. I'm glad he is speaking for HD DVD and not the BDA, whose executives are laughable to say the least. Seriously Sony's head honchos don't know anything about the consumers.

09-13-2007, 01:50 AM	#10
HD VHS High Definition is the definition of life. Join Date: Jun 2007 Location: Australia Posts: 987	Do the happy dance.

09-13-2007, 01:58 AM	#11
samcan07 We're caught in a trap... Join Date: May 2007 Posts: 927	A seven to one attach rate and they still can't sell more than Blu ray???? ROALMFAO !!!

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