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HD DVD Outpacing All Next-Gen Formats in Sales Growth

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Old 07-17-2007, 02:09 PM   #1
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Talking HD DVD Outpacing All Next-Gen Formats in Sales Growth

HD DVD Outpacing All Next-Gen Formats in Sales Growth

Promotional Group announces record HD DVD hardware and software sales
increases from Q1-Q2 2007

LAS VEGAS, July 17 /PRNewswire/ -- At the Entertainment Merchants
Association (EMA) Home Media Expo 2007, the North American HD DVD
Promotional Group today announced that overall HD DVD hardware sales were up 37 percent from Q1 to Q2 2007, while software sales experienced a 20 percent increase in growth. The data is based on NPD reports, Nielsen Net ratings reports and point of sale data from the studios. During the same
time-frame, overall Blu-ray hardware sales saw a 27 percent decline from Q1to Q2, and Blu-ray software sales were down 5 percent.

Driven by major spring marketing efforts which brought standalone HD
DVD players down to an industry first $299, dedicated HD DVD CE players
experienced an astounding 183 percent quarterly increase. There are
currently more than 180,000 dedicated HD DVD CE players in the market.

"The numbers are clear -- HD DVD is steadily gaining momentum and
market share," said Ken Graffeo, executive vice president of HD strategic
marketing for Universal Studios Home Entertainment, and co-president of theHD DVD Promotional Group. "With HD DVD CE players now at MSRP prices starting at $299 and with strong marketing campaigns around new HD DVD titles with web-enabled interactive features, we're continuing to raise the bar for the consumer experience."

Recent studies(1) have shown most consumers are basing their purchasing
decisions on pricing. Benefiting from more than a decade of DVD technology
advancements and improvements, HD DVD hardware pricing has already dropped from $499 to $299 since the first players were introduced last year as aresult of manufacturing efficiencies, while still maintaining a consistent
consumer experience.

"With the total number of titles available for each format differing by
only 20-30 titles at this time, the real-world gap in content between the
two formats is in actuality not as large as many would perceive," said Paul
Erickson, market analyst with IMS Research. "Consumers in the US and Europe continue to show the greatest sensitivity to price, rather than content or branding, in their purchase decision for standalone high-definition
players."

With titles like "300" coming later this month from Warner Home Video
and "Heroes: Season 1" to be released in August from Universal Studios Home Entertainment, HD DVD owners will have close to 1,000 titles worldwide tochoose from by the holidays.

About HD DVD

HD DVD is the next generation, post-DVD standard for high capacity,
high definition optical discs, approved by the DVD Forum, which develops
and defines DVD formats. Its more than 220 strong membership brings
together leaders in movies and entertainment, computing, consumer
electronics and software. HD DVD is fast becoming the primary visual mediumfor the age of high-definition TV. The North American HD DVD PromotionalGroup, Inc. is an organization established to promote the HD DVD format andeducate consumers in North America. For more information and a completelisting of HD DVD launch titles please visit

http://www.TheLookAndSoundOfPerfect.com.

(1) CEA Market Research Report, June 2007

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Old 07-17-2007, 02:15 PM   #2
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Woot! I know this info wil get crapped on but I like it! We've done our parts in making this happen.. so when is the death of HD DVD going to happen?
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Old 07-17-2007, 03:08 PM   #3
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Originally Posted by Stew4HD View Post
Woot! I know this info wil get crapped on but I like it! We've done our parts in making this happen.. so when is the death of HD DVD going to happen?
Don't worry, they will be here in droves and you will hear so much FUD you'll think Elmer has entered the building!

I suspect we will hear some really well written negative counter points to this article very quickly.

It should to be very entertaining!
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Old 07-17-2007, 03:10 PM   #4
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I'll pop some popcorn and sit back and watch
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Old 07-17-2007, 03:14 PM   #5
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*deep announcer type voice*

Bullshit! - they are not counting the PS3!

WARNING FOR BRD SUPPORTERS:

"The light that burns twice as bright . . . burns half as long."*

*From Blade Runner
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Old 07-17-2007, 03:28 PM   #6
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How do you know they aren't counting the PS3? Its sales are hardly booming.
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Old 07-17-2007, 03:33 PM   #7
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Because the PS3 price drop alone boosted amazons Blu Ray sales by 700%, proving that nobody buys Blu Ray players other than the PS3, of which about 4 in 5 buy that as a games console, not as a movie player. A very clever way of murkying the waters to make it impossible to tell who what and where. Disc sales being 2:1 in favour of Blu Ray is pretty much the only way of telling which format is genuinely ahead at this moment in time.

Installed userbases for Blu Ray will never mean anything with most of them being primarily bought as games consoles. Plus studios are only interested in disc sales anyway. I'd expect with the PS3 price reduction that Blu Ray will definitely gain some disc market share over the coming weeks. If it doesn't, the PS3 trojan horse may well have run it's course.

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Old 07-17-2007, 03:59 PM   #8
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Because the PS3 price drop alone boosted amazons Blu Ray sales by 700%, proving that nobody buys Blu Ray players other than the PS3, of which about 4 in 5 buy that as a games console, not as a movie player. A very clever way of murkying the waters to make it impossible to tell who what and where. Disc sales being 2:1 in favour of Blu Ray is pretty much the only way of telling which format is genuinely ahead at this moment in time.

Installed userbases for Blu Ray will never mean anything with most of them being primarily bought as games consoles. Plus studios are only interested in disc sales anyway. I'd expect with the PS3 price reduction that Blu Ray will definitely gain some disc market share over the coming weeks. If it doesn't, the PS3 trojan horse may well have run it's course.
I think it could add to BD movie sales, but why would someone buy the PS3 for BD movies if they can buy a standalone BD player for slightly less on sale?

I know the PS3 is probably still the best BD player out there just because it has the best chance to be upgradeable to Profile 1.1 at some point, but the average consumer does not know this. They want standalone players for the most part unless they do "some" gaming also.

I also think that the people buying it now want the PS3 with the much more complete backward compatibility while they still can get it and the price goes up. The average non-gamer or very casual gamer probably doesn't even know about that part either though.

We will have to wait and see about what effect this temporary price drop will mean to the HD movie sales though.
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Old 07-17-2007, 04:29 PM   #9
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I got my 5 free HD DVD's today... takes about 2 months!

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Old 07-17-2007, 04:40 PM   #10
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I just got my 5 free HD DVDs today... it takes about 2 months...
Congrats! I am glad to hear they have arrived. Have you purchased many in the meantime?
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Old 07-17-2007, 04:44 PM   #11
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I bought 8!

I'm formerly Buford.... new screen name!
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Old 07-17-2007, 05:05 PM   #12
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GO HD DVD!


They really are getting into gear, I think once they start marketing hard, they will bring the rain!
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Old 07-17-2007, 05:08 PM   #13
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I think it could add to BD movie sales, but why would someone buy the PS3 for BD movies if they can buy a standalone BD player for slightly less on sale?

I know the PS3 is probably still the best BD player out there just because it has the best chance to be upgradeable to Profile 1.1 at some point, but the average consumer does not know this. They want standalone players for the most part unless they do "some" gaming also.
I think because its arguable the best at that price point and for the potential of games.

It also has other features that someone interested in HD might be interested in that a regular blu-ray player can't do, such as the media sharing.
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Old 07-17-2007, 05:14 PM   #14
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Can you hook up a PS3 to a non HDTV? If yes how can you include it in HD player sales and if you did include them how many would you include? Only 30% of households have upgraded to HDTV. Even Amazon.com reconizes the PS3 as a video game system.
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Old 07-17-2007, 05:28 PM   #15
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I bought 8!

I'm formerly Buford.... new screen name!
Hi Buford!

I admire you. To go to the trouble of changing your screen name because you feel so strongly in Anamorphic DVD's.

Kudo's to you!
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