Market analysis - Why is Bluray outselling HD-DVD?

electrictroy · 05-03-2007, 07:14 AM

What from a CONSUMER viewpoint (not technospeak) is the reason Bluray Disc is currently outselling HD-DVD? Honestly, I can't figure it out.

- Is it because "bluray" sounds like something new & exciting, whereas HD-DVD just sounds like the "same-old; same-old" dvd format?

- Does bluray have better advertising? "Buy Bluray now"

- Other theories?

techguru408 · 05-03-2007, 07:25 AM

Simple math.

More Studios = More Movies People Want.

I am an HD-DVD fan myself and i cringe everytime I go to Target or Wal*Mart and there are 12 new Blu-ray movies (casino royale, etc) to the 4 HD-DVD (that have been out for months---think Batman).

This is where HD-DVD is dropping the ball. If you want more people flood the place with movies people want. High profile films and blockbusters.

**bruceames** · 05-03-2007, 07:34 AM

Ps3

tcarcio · 05-03-2007, 08:37 AM

Simple over 3 mill ps3's, not to hard to figure out........

cousin eddie · 05-03-2007, 08:42 AM

I think it's a combination of things, the first being advertising. I was in BB earlier in the week. There is no HD DVD display at all, there are two BD displays. One Samsung, and one Sony. I was also fed the line, (after I asked about HD DVD) that only Blu-Ray will output 1080P. I related to them that they may be teetering on the edge of (being big fat stinking liars). The guy then tried to tell me that HD DVD movies were not even able to output 1080P. I picked a movie at random off of the shelf and asked him to tell me that again. This is the first reason.

Second: I agree with techguru408, studio support. It is the only reason I bought a BD player. I'm not going to buy BD movies until the outcome is decided, I'll just rent, but I think most people will buy.

One other note to bruce, I agree that the PS3 is responsible for today's circumstances, but I can tell you this. I am upgrading to the BD-P1200 and it is sold out everywhere. No matter where you buy, besides B&M stores, it is sold out and there are shipping delays, my unit will not ship until May 13th. I really think that getting BD in front of consumers is starting to pay off. I really wish Toshiba would start doing some serious advertising! If HD DVD does eventually lose this war, it will be because they weren't aggressive enough.

Farout777 · 05-03-2007, 09:24 AM

Like Bruce said PS3, but if the PS3 had the attachment rate that HD DVD has, then HD DVD would be toast. That's my opinion.

DSNY FN · 05-03-2007, 10:18 AM

The advertising is selling the format HD DVD hasn't done enough marketing and advertising to get people familiar with the product my guess is they are relying on teh familiarity with DVD to get the word out.

electrictroy · 05-03-2007, 11:41 AM

Quote:

Originally Posted by Farout777

if the PS3 had the attachment rate that HD DVD has, then HD DVD would be toast. That's my opinion.

I don't understand this sentence. Can you explain further?

PFC5 · 05-03-2007, 11:53 AM

He means IF everyone that owns PS3s were buying movies in even similar quantities as HD DVD owners then HD DVD WOULD be dead. The problem is that the majority of PS3 owners do not even own HDTVs to benefit from BD despite what Sony says. If it were, then HD DVD would already be toast.

unotis · 05-03-2007, 11:57 AM

Quote:

Originally Posted by electrictroy

I don't understand this sentence. Can you explain further?

He means, that the number of Blu-Ray movies sold to watch on PS3s is rather low compared to the number of movies sold to watch on a stand-alone Blu-Ray DVD player is much higher.

That if they sold at anywhere the same attachment rate with the shear number of PS3s the number of Blu-Ray DVD sales would be much higher and their percentage of the market would be insurmountable for HD DVD to overcome.

electrictroy · 05-03-2007, 12:05 PM

Quote:

The problem is that the majority of PS3 owners do not even own HDTVs to benefit from BD despite what Sony says.

Ahhhh, well, I know if *I* had a PS3, I'd be buying-up Blurays galore (even though I just have SDtv). No sense having a bluray player and not using it. Right? Right. I'd be buying all kinds of Blurays.

I never owned a DVD.
But as soon as I got a PS2.
Suddenly my DVD collection went from 0 to over 100.

Having the PS2 player was the incentive to make me abandon VHS.

rmslives · 05-03-2007, 12:26 PM

That is the scary thing - the attach rate for the PS3 is ridiculously, laughably low - and still is enough to give BD 70% of the high def market.

I'm sad.

And I'm pissed, because of the fact (already mentioned) that Best Buy sells the freakin' HD DVD players and movies, but refuses to set up a damn display!!!!!!!!

So of course, people walk in, see the Blu-Ray displays, and say, "Wow - great picture."

WTF????

PFC5 · 05-03-2007, 12:49 PM

Quote:

Originally Posted by electrictroy

Ahhhh, well, I know if *I* had a PS3, I'd be buying-up Blurays galore (even though I just have SDtv). No sense having a bluray player and not using it. Right? Right. I'd be buying all kinds of Blurays.

I never owned a DVD.
But as soon as I got a PS2.
Suddenly my DVD collection went from 0 to over 100.

Having the PS2 player was the incentive to make me abandon VHS.

Yes, but your PS2 COULD play the SD DVDs at the intended (native) resolution on the disc. It would be utter foolishness to spend so much more for the BD version of a movie just because you had a game console that could play them even though the display could only do 480i. Talk about resolution meltdown. I wonder if a BD movie over a composite 480i (max) connection would look better or worse than the SD DVD version do to the downconversion with lesser equipment than the studios use?

Chris Gerhard · 05-03-2007, 12:56 PM

Both are doing pitifully, but Blu-ray has the greater selection and greater number of players so Blu-ray is selling more. It is certainly true that the owners of HD DVD players buy far more discs each. Fans of HD DVD are doing much better supporting their format of choice and it appears to be for emotional reasons, pulling for the underdog, dislike of Sony, or any number of odd reasons unrelated to the format specifications and quality.

Chris

PFC5 · 05-03-2007, 01:13 PM

Maybe it is because we like the movies, so we buy them.

I like a lot more of the movies that are out on HD DVD than I do the movies out on BD so far. This is just a matter of taste.

05-03-2007, 07:14 AM	#1
electrictroy Wii 480p looks good to me Join Date: Jan 2007 Posts: 2,083	Market analysis - Why is Bluray outselling HD-DVD? What from a CONSUMER viewpoint (not technospeak) is the reason Bluray Disc is currently outselling HD-DVD? Honestly, I can't figure it out. - Is it because "bluray" sounds like something new & exciting, whereas HD-DVD just sounds like the "same-old; same-old" dvd format? - Does bluray have better advertising? "Buy Bluray now" - Other theories? __________________ My Free TV streams 19 Mb/s == 6000 GB/month per channel. No cellphone can do that. WHY kill off this excellent service?? Last edited by electrictroy; 05-03-2007 at 07:17 AM.

05-03-2007, 07:25 AM	#2
techguru408 How can anyone watch standard def? Join Date: Apr 2007 Posts: 15	Simple math. More Studios = More Movies People Want. I am an HD-DVD fan myself and i cringe everytime I go to Target or Wal*Mart and there are 12 new Blu-ray movies (casino royale, etc) to the 4 HD-DVD (that have been out for months---think Batman). This is where HD-DVD is dropping the ball. If you want more people flood the place with movies people want. High profile films and blockbusters. __________________ Current Setup Theater Room Pioneer Elite PRO-510 HDTV Yamaha HTR-6090 Receiver Pioneer Elite DV-37 DVD X-Box 360 w/HD-DVD add-on Dish Network Vip622 Klipsch Speakers Yamaha 5-disc CD Main Living Room Mitsubichi 32 in CRT Samsung DVD PS2 Dish 622

05-03-2007, 07:34 AM	#3
bruceames Super Moderator Join Date: May 2006 Location: Novato, CA Posts: 15,346	Ps3 __________________ RIP Kosty.

05-03-2007, 08:42 AM	#5
cousin eddie $hitter was full Join Date: Feb 2006 Posts: 316	I think it's a combination of things, the first being advertising. I was in BB earlier in the week. There is no HD DVD display at all, there are two BD displays. One Samsung, and one Sony. I was also fed the line, (after I asked about HD DVD) that only Blu-Ray will output 1080P. I related to them that they may be teetering on the edge of (being big fat stinking liars). The guy then tried to tell me that HD DVD movies were not even able to output 1080P. I picked a movie at random off of the shelf and asked him to tell me that again. This is the first reason. Second: I agree with techguru408, studio support. It is the only reason I bought a BD player. I'm not going to buy BD movies until the outcome is decided, I'll just rent, but I think most people will buy. One other note to bruce, I agree that the PS3 is responsible for today's circumstances, but I can tell you this. I am upgrading to the BD-P1200 and it is sold out everywhere. No matter where you buy, besides B&M stores, it is sold out and there are shipping delays, my unit will not ship until May 13th. I really think that getting BD in front of consumers is starting to pay off. I really wish Toshiba would start doing some serious advertising! If HD DVD does eventually lose this war, it will be because they weren't aggressive enough. __________________ Sharp LC-52D64U VP322HDTV10A Vizio 32" Plasma Toshiba HD-A2 Samsung BD-P1200 Sony BDPS350 Yamaha HTR - 5930SL Boston Accoustics F & R Surrounds Technics Center Yamaha Sub

05-03-2007, 09:24 AM	#6
Farout777 BLESSED Join Date: Aug 2006 Location: Richmond,TX Age: 46 Posts: 1,846	Like Bruce said PS3, but if the PS3 had the attachment rate that HD DVD has, then HD DVD would be toast. That's my opinion. __________________ <((>< L2W,PFC5 & SAMCAN07 ><))> Panasonic PT AE3000U (1080p) Custom Carada 141" 2.37AR BW Screen Pioneer VSX-84TXSi LG BH200 Super Blu Toshiba HD A1, A2, A3, A30 & XA2 Panasonic BD55K & 35K Oppo DV-981HD Panamax M5100-EX Aperion Audio Intimus 633-T Mains X2 Aperion Audio Intimus 634-VAC Center Aperion Audio Intimus 534-SS Surrounds X4 AV123 MFW-15 (X2) Subs Philips Pronto TSU 7500 Remote

05-03-2007, 08:37 AM	#4
tcarcio High Definition is the definition of life. Join Date: Jan 2007 Location: MA. Posts: 2,732	Simple over 3 mill ps3's, not to hard to figure out........

05-03-2007, 10:18 AM	#7
DSNY FN High Definition is the definition of life. Join Date: Oct 2006 Location: London Ont Canada Age: 44 Posts: 2,317	The advertising is selling the format HD DVD hasn't done enough marketing and advertising to get people familiar with the product my guess is they are relying on teh familiarity with DVD to get the word out. __________________ HD IS THE ONLY WAY Bedroom setup Samsung LN40B530P Xpressvue 6100 Toshiba HD A2 Magnavox MB530MGX Harmony 520 Livingroom setup Sammy PN 59D550 Toshiba HD-DVD XA2 LG BD660C Xpressvue HD PVR Onkyo TX SR806 PSB Full surround Harmony 880 XBOX 360 w/Kinect Nintendo GC Nintendo Wii (this console rocks) Mario Kart Wii friend code 4768-8283-5991

05-03-2007, 11:53 AM	#9
PFC5 Former Super Moderator - RIP Join Date: May 2005 Location: Mass Posts: 38,295	He means IF everyone that owns PS3s were buying movies in even similar quantities as HD DVD owners then HD DVD WOULD be dead. The problem is that the majority of PS3 owners do not even own HDTVs to benefit from BD despite what Sony says. If it were, then HD DVD would already be toast. __________________ Denon AVR-887 Klipsch RP-5 Pwred Towers (mains) (525 watts peak each 12"Subs) All Klipsch RC-25(ctr),(2)SS1(surr),(2)SS1(rearSurr) Toshiba (2)HD-A20,PS3,BD35 For SACD/DVD-A Samsung HD-841 Panny 50pz80u plasma SETTINGS RCA HD50LPW162 50"DLP w/HD2+ SA 3250HD 47" LCD+Yamaha5790+HD-A1(bedroom) Harmony 680 + (2) 670s (amazing remote/support) Game room with Onkyo receiver & B&W Speakers The_Cable_Game Take the high ground and be happier PSN: PFC5

05-03-2007, 12:26 PM	#12
rmslives High Definition is the definition of life. Join Date: Dec 2006 Posts: 314	That is the scary thing - the attach rate for the PS3 is ridiculously, laughably low - and still is enough to give BD 70% of the high def market. I'm sad. And I'm pissed, because of the fact (already mentioned) that Best Buy sells the freakin' HD DVD players and movies, but refuses to set up a damn display!!!!!!!! So of course, people walk in, see the Blu-Ray displays, and say, "Wow - great picture." WTF???? __________________ HD movies thus far: Miami Vice, Batman Begins, Fearless, King Kong, V for Vendetta, The Bourne Supremacy, Poseidon, Sahara, Chronicles of Riddick: Pitch Black, Chronicles of Riddick, Serenity, The Departed, Babel, Aeon Flux, Van Helsing, Troy, Constantine, Superman Returns, MI:3, Children of Men, The Hulk, Pulse, U-571, The Mummy, The Phantom of the Opera, Smokin' Aces, The Mummy Returns, A Scanner Darkly, The Good Shepherd, The Hitcher, Eternal Sunshine of the Spotless Mind

05-03-2007, 12:56 PM	#14
Chris Gerhard High Definition is the definition of life. Join Date: Nov 2005 Posts: 10,789	Both are doing pitifully, but Blu-ray has the greater selection and greater number of players so Blu-ray is selling more. It is certainly true that the owners of HD DVD players buy far more discs each. Fans of HD DVD are doing much better supporting their format of choice and it appears to be for emotional reasons, pulling for the underdog, dislike of Sony, or any number of odd reasons unrelated to the format specifications and quality. Chris Last edited by Chris Gerhard; 05-03-2007 at 01:00 PM.

05-03-2007, 01:13 PM	#15
PFC5 Former Super Moderator - RIP Join Date: May 2005 Location: Mass Posts: 38,295	Maybe it is because we like the movies, so we buy them. I like a lot more of the movies that are out on HD DVD than I do the movies out on BD so far. This is just a matter of taste. __________________ Denon AVR-887 Klipsch RP-5 Pwred Towers (mains) (525 watts peak each 12"Subs) All Klipsch RC-25(ctr),(2)SS1(surr),(2)SS1(rearSurr) Toshiba (2)HD-A20,PS3,BD35 For SACD/DVD-A Samsung HD-841 Panny 50pz80u plasma SETTINGS RCA HD50LPW162 50"DLP w/HD2+ SA 3250HD 47" LCD+Yamaha5790+HD-A1(bedroom) Harmony 680 + (2) 670s (amazing remote/support) Game room with Onkyo receiver & B&W Speakers The_Cable_Game Take the high ground and be happier PSN: PFC5

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