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Market analysis - Why is Bluray outselling HD-DVD?

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Old 05-03-2007, 07:14 AM   #1
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Default Market analysis - Why is Bluray outselling HD-DVD?

What from a CONSUMER viewpoint (not technospeak) is the reason Bluray Disc is currently outselling HD-DVD? Honestly, I can't figure it out.

- Is it because "bluray" sounds like something new & exciting, whereas HD-DVD just sounds like the "same-old; same-old" dvd format?

- Does bluray have better advertising? "Buy Bluray now"

- Other theories?
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Last edited by electrictroy; 05-03-2007 at 07:17 AM.
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Old 05-03-2007, 07:25 AM   #2
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Simple math.

More Studios = More Movies People Want.

I am an HD-DVD fan myself and i cringe everytime I go to Target or Wal*Mart and there are 12 new Blu-ray movies (casino royale, etc) to the 4 HD-DVD (that have been out for months---think Batman).

This is where HD-DVD is dropping the ball. If you want more people flood the place with movies people want. High profile films and blockbusters.
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Old 05-03-2007, 07:34 AM   #3
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Old 05-03-2007, 08:37 AM   #4
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Simple over 3 mill ps3's, not to hard to figure out........
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Old 05-03-2007, 08:42 AM   #5
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I think it's a combination of things, the first being advertising. I was in BB earlier in the week. There is no HD DVD display at all, there are two BD displays. One Samsung, and one Sony. I was also fed the line, (after I asked about HD DVD) that only Blu-Ray will output 1080P. I related to them that they may be teetering on the edge of (being big fat stinking liars). The guy then tried to tell me that HD DVD movies were not even able to output 1080P. I picked a movie at random off of the shelf and asked him to tell me that again. This is the first reason.

Second: I agree with techguru408, studio support. It is the only reason I bought a BD player. I'm not going to buy BD movies until the outcome is decided, I'll just rent, but I think most people will buy.

One other note to bruce, I agree that the PS3 is responsible for today's circumstances, but I can tell you this. I am upgrading to the BD-P1200 and it is sold out everywhere. No matter where you buy, besides B&M stores, it is sold out and there are shipping delays, my unit will not ship until May 13th. I really think that getting BD in front of consumers is starting to pay off. I really wish Toshiba would start doing some serious advertising! If HD DVD does eventually lose this war, it will be because they weren't aggressive enough.
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Old 05-03-2007, 09:24 AM   #6
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Like Bruce said PS3, but if the PS3 had the attachment rate that HD DVD has, then HD DVD would be toast. That's my opinion.
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Old 05-03-2007, 10:18 AM   #7
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The advertising is selling the format HD DVD hasn't done enough marketing and advertising to get people familiar with the product my guess is they are relying on teh familiarity with DVD to get the word out.
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Old 05-03-2007, 11:41 AM   #8
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Quote:
Originally Posted by Farout777 View Post
if the PS3 had the attachment rate that HD DVD has, then HD DVD would be toast. That's my opinion.
I don't understand this sentence. Can you explain further?
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Old 05-03-2007, 11:53 AM   #9
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He means IF everyone that owns PS3s were buying movies in even similar quantities as HD DVD owners then HD DVD WOULD be dead. The problem is that the majority of PS3 owners do not even own HDTVs to benefit from BD despite what Sony says. If it were, then HD DVD would already be toast.
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Old 05-03-2007, 11:57 AM   #10
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Quote:
Originally Posted by electrictroy View Post
I don't understand this sentence. Can you explain further?
He means, that the number of Blu-Ray movies sold to watch on PS3s is rather low compared to the number of movies sold to watch on a stand-alone Blu-Ray DVD player is much higher.

That if they sold at anywhere the same attachment rate with the shear number of PS3s the number of Blu-Ray DVD sales would be much higher and their percentage of the market would be insurmountable for HD DVD to overcome.
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Old 05-03-2007, 12:05 PM   #11
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Quote:
The problem is that the majority of PS3 owners do not even own HDTVs to benefit from BD despite what Sony says.
Ahhhh, well, I know if *I* had a PS3, I'd be buying-up Blurays galore (even though I just have SDtv). No sense having a bluray player and not using it. Right? Right. I'd be buying all kinds of Blurays.

I never owned a DVD.
But as soon as I got a PS2.
Suddenly my DVD collection went from 0 to over 100.

Having the PS2 player was the incentive to make me abandon VHS.
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My Free TV streams 19 Mb/s == 6000 GB/month per channel. No cellphone can do that. WHY kill off this excellent service??

Last edited by electrictroy; 05-03-2007 at 12:07 PM.
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Old 05-03-2007, 12:26 PM   #12
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That is the scary thing - the attach rate for the PS3 is ridiculously, laughably low - and still is enough to give BD 70% of the high def market.

I'm sad.

And I'm pissed, because of the fact (already mentioned) that Best Buy sells the freakin' HD DVD players and movies, but refuses to set up a damn display!!!!!!!!

So of course, people walk in, see the Blu-Ray displays, and say, "Wow - great picture."

WTF????
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Old 05-03-2007, 12:49 PM   #13
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Quote:
Originally Posted by electrictroy View Post
Ahhhh, well, I know if *I* had a PS3, I'd be buying-up Blurays galore (even though I just have SDtv). No sense having a bluray player and not using it. Right? Right. I'd be buying all kinds of Blurays.

I never owned a DVD.
But as soon as I got a PS2.
Suddenly my DVD collection went from 0 to over 100.

Having the PS2 player was the incentive to make me abandon VHS.
Yes, but your PS2 COULD play the SD DVDs at the intended (native) resolution on the disc. It would be utter foolishness to spend so much more for the BD version of a movie just because you had a game console that could play them even though the display could only do 480i. Talk about resolution meltdown. I wonder if a BD movie over a composite 480i (max) connection would look better or worse than the SD DVD version do to the downconversion with lesser equipment than the studios use?
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Old 05-03-2007, 12:56 PM   #14
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Both are doing pitifully, but Blu-ray has the greater selection and greater number of players so Blu-ray is selling more. It is certainly true that the owners of HD DVD players buy far more discs each. Fans of HD DVD are doing much better supporting their format of choice and it appears to be for emotional reasons, pulling for the underdog, dislike of Sony, or any number of odd reasons unrelated to the format specifications and quality.

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Old 05-03-2007, 01:13 PM   #15
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Maybe it is because we like the movies, so we buy them.

I like a lot more of the movies that are out on HD DVD than I do the movies out on BD so far. This is just a matter of taste.
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