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Studios, Dolby Reaffirm Commitment to Ultra HD Blu-ray

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Old 01-04-2017, 11:23 AM   #1
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Arrow Studios, Dolby Reaffirm Commitment to Ultra HD Blu-ray

Studios, Dolby Reaffirm Commitment to Ultra HD Blu-ray

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Lionsgate, Universal Pictures Home Entertainment and Warner Bros. Home Entertainment Jan. 4 reiterated plans to release Ultra HD Blu-ray Disc titles this year in high-dynamic-range (HDR) imaging through Dolby Vision.

The studios, along with Dolby Laboratories, made the announcement at CES in Las Vegas.

Dolby Vision is currently used on more than 80 studio releases, in addition to more than 100 hours of original content across over-the-top video providers globally.

“With Ultra HD Blu-ray, we are able to scale faster to meet the growing demand for Dolby Vision content globally,” Curt Behlmer, SVP, content solutions and industry relations at Dolby, said in a statement.

Dolby is no stranger to Blu-ray, incorporating its Atmos three-dimensional audio format on myriad releases, including American Sniper, “Game of Thrones,” (Warner), Hancock (Sony), John Wick (Lionsgate), Mission Impossible (Paramount), and Minions (Universal), among others.

“Lionsgate is committed to being at the forefront of cutting edge technology for expanding the choices and enriching the experience of our home entertainment consumers,” said Ron Schwartz, president, Lionsgate Home Entertainment.

Eddie Cunningham, president, UPHE, said Dolby Vision affords consumers (with a compatible TV) the “best possible” home entertainment experience for movies and TV shows.

“The Ultra HD Blu-ray format is poised to experience an exciting proliferation of cross-industry support in 2017.”
http://www.homemediamagazine.com/blu...-blu-ray-39376
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Old 01-10-2017, 05:18 PM   #2
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Glad they chose Dolby Vision over the other competing dynamic HDRs, as it's a "name brand" that will add marketing value to the format. I guess that kinda leaves Samsung and Fox alone on an island as Samsung has been working on their HDR format and Fox has said all along they prefer an open source HDR. Also Disney clearly would favor DV so it makes it much more likely that they'll come on board if that's where UHD BD is heading.
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Old 01-10-2017, 05:58 PM   #3
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Glad I bought a set that does DV.
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Old 01-10-2017, 06:01 PM   #4
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Glad they chose Dolby Vision over the other competing dynamic HDRs, as it's a "name brand" that will add marketing value to the format. I guess that kinda leaves Samsung and Fox alone on an island as Samsung has been working on their HDR format and Fox has said all along they prefer an open source HDR. Also Disney clearly would favor DV so it makes it much more likely that they'll come on board if that's where UHD BD is heading.
IMO we will see 3 HDR formats in use for UHD:

1. HDR 10 - UHD BD and Streaming

2. Dolby Vision: UHD BD and Streaming

3. Hybrid Log Gamma: ATSC 3.0

Disney has embraced Dolby Vision but only in Dolby Cinemas as you can see:

Dolby Vision HDR Movies

I see no future for HDR 10 unless SMPTE goes back and makes it HDR 12 and increases the maximum brightness level. Dolby Vision already has a futureproof set of specs: 12 bit WCG and a max brightness level of 10,000 nits. Then there is the new form of HDR coming called Dynamic HDR that needs HDMI 2.1. Not a whole lot has been published about it yet. I suspect we will hear a lot more about it in the 3rd quarter of 2017 as TV set manufacturers begin to embrace HDMI 2.1.
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Old 01-10-2017, 06:23 PM   #5
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IMO we will see 3 HDR formats in use for UHD:

1. HDR 10 - UHD BD and Streaming

2. Dolby Vision: UHD BD and Streaming

3. Hybrid Log Gamma: ATSC 3.0

Disney has embraced Dolby Vision but only in Dolby Cinemas as you can see:

Dolby Vision HDR Movies

I see no future for HDR 10 unless SMPTE goes back and makes it HDR 12 and increases the maximum brightness level. Dolby Vision already has a futureproof set of specs: 12 bit WCG and a max brightness level of 10,000 nits. Then there is the new form of HDR coming called Dynamic HDR that needs HDMI 2.1. Not a whole lot has been published about it yet. I suspect we will hear a lot more about it in the 3rd quarter of 2017 as TV set manufacturers begin to embrace HDMI 2.1.
I assume you mean HDR10 dynamic?, as HDR10 is mandatory for all UHD BDs and that will not change.
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Old 01-10-2017, 07:19 PM   #6
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That is what I thought HDR10 is baked in to the optical disc format.
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Old 01-10-2017, 08:23 PM   #7
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I assume you mean HDR10 dynamic?, as HDR10 is mandatory for all UHD BDs and that will not change.
No. Dynamic HDR is something brand new. It will require HDMI 2.1 so we won't see it until either very late in 2017 or 1st quarter 2018. It will coincide with new UHD TVs that will have HDMI 2.1

You can read about it here:

New HDMI 2.1 Version Announced

HDR 10 will be a mandatory HDR format for UHD BD but that does not preclude other HDR formats from also being added like Dolby Vision which is coming this year.
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Old 01-10-2017, 08:25 PM   #8
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No. Dynamic HDR is something brand new. It will require HDMI 2.1 so we won't see it until either very late in 2017 or 1st quarter 2018. It will coincide with new UHD TVs that will have HDMI 2.1

You can read about it here:

New HDMI 2.1 Version Announced
So what do you mean then that HDR10 "has no future"? As far as UHD BD is concerned, its future is set in stone. Unless you believe that UHD BD has no future?
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Old 01-10-2017, 08:35 PM   #9
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High Dynamic Range is a very complicated addition to video. There are a number of ways to accomplish it. Some formats like HDR 10 and Dolby Vision use metadata to carry the additional encoding that the TV needs to display HDR. Others like Hybrid Log Gamma don't use metadata.

Some just use a basic setting that is carried throughout the movie while others use a scene-by-scene process which results in better looking HDR.

So far of the 3 main HDR formats Dolby Vision is hands down the best. Dolby has had many years to prefect it. The reason why DV was not picked as the must have HDR format for UHD BD is because it requires additional hardware in the player and in the TV. Plus there is the license fee to Dolby.

You can spend hours and hours reading tons of articles on HDR and be more confused then when you started - it's that complex.
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Old 01-10-2017, 08:40 PM   #10
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So what do you mean then that HDR10 "has no future"? As far as UHD BD is concerned, its future is set in stone. Unless you believe that UHD BD has no future?
HDR 10 is not the only HDR format that UHD BD can use.

Think of it this way . . .

Isn't Dolby Digital 5.1 a mandatory audio format for BD? And aren't there other more advanced audio formats like Dolby TrueHD and Dolby Atmos?

HDR 10 = DD 5.1

Dolby Vision = Dolby TrueHD/DTS-MA

Dynamic HDR = Dolby Atmos

Does that help you to understand the differences?
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Old 01-10-2017, 08:46 PM   #11
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HDR 10 is not the only HDR format that UHD BD can use.

Think of it this way . . .

Isn't Dolby Digital 5.1 a mandatory audio format for BD? And aren't there other more advanced audio formats like Dolby TrueHD and Dolby Atmos?

HDR 10 = DD 5.1

Dolby Vision = Dolby TrueHD/DTS-MA

Dynamic HDR = Dolby Atmos

Does that help you to understand the differences?
Lee, I know what you saying. I've known all along that UHD BD (or streaming) can have two HDR layers: one static and one dynamic. But only the HDR10 static layer is mandatory in the UHD BD spec. So its future is secure. It's not going anywhere.
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Old 01-10-2017, 09:17 PM   #12
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Lee, I know what you saying. I've known all along that UHD BD (or streaming) can have two HDR layers: one static and one dynamic. But only the HDR10 static layer is mandatory in the UHD BD spec. So its future is secure. It's not going anywhere.
So are you saying that the BDA will never change the specs for UHD BD?

In the future when consumers are demanding Dynamic HDR and 12 bit WCG where does that leave HDR 10? It can't do either of those. That's what I mean when I say HDR 10 has no future. Not for videophiles who want the very best. It will be the "Joe Sixpack" of HDR formats.
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Old 01-10-2017, 09:37 PM   #13
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So are you saying that the BDA will never change the specs for UHD BD?

In the future when consumers are demanding Dynamic HDR and 12 bit WCG where does that leave HDR 10? It can't do either of those. That's what I mean when I say HDR 10 has no future. Not for videophiles who want the very best. It will be the "Joe Sixpack" of HDR formats.
AFAIK the BDA has never dropped a mandatory requirement from its spec list. It has added new features, but nothing mandatory has been dropped. Anyway, why would they drop it? It doesn't compete with no get in the way of dynamic HDR. They can both ride on the same disc.

Those consumer that demand dynamic HDR will get it, it's just that it won't be mandatory for UHD BD.
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Old 01-10-2017, 09:44 PM   #14
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HDR is a very "fluid" thing today. What happens if ATSC 3.0 chooses Hybrid Log Gamma as it's HDR format? How will that affect the growth of Dolby Vision or HDR 10? Dolby Vision is already in use in the mastering process for HDR movies so it's future is already secure. Will HDR 10 be an orphan HDR format only used on UHD BD? Streaming could easily shift over to HLG and it might because HLG requires less bandwidth because it doesn't use metadata.

Hollywood really doesn't want to go through the expense of having to create separate masters for each of the HDR formats. And I really believe they have learned their lesson on their early use of the 2D to 3D conversions which brought them nothing but bad press. They have a chance to make consumer home video truly outstanding. But they really don't want to spend a ton of money, which is what it takes to create masters using different HDR formats. They are already cutting corners using 2K Digital Intermediates which they up res to 4K for UHD content as it is.

Hopefully by the end of 2017 these "issues" will be resolved or at least some decisions are made concerning multiple formats of HDR.

Over 20 years went by from the time HD was created to the time 4K UHD came about. Does anyone really believe 4K UHD will have anywheres near that time before 8K UHD makes it's appearance?
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Old 01-10-2017, 10:00 PM   #15
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AFAIK the BDA has never dropped a mandatory requirement from its spec list. It has added new features, but nothing mandatory has been dropped. Anyway, why would they drop it? It doesn't compete with no get in the way of dynamic HDR. They can both ride on the same disc.

Those consumer that demand dynamic HDR will get it, it's just that it won't be mandatory for UHD BD.
And what if the BDA decides to make the following change:

The BDA announces that there will be a new line of UHD BDs called; "Premier Ultra High Definition Blu Ray." These new discs will be mastered in the new Dynamic HDR format and will require both the player and the TV to have HDMI 2.1 along with the new HDMI 2.1 cables.

If you think it can't happen . . . think about BDs and 3D BDs

Bruce you fail to realize how many changes are coming and the last thing the BDA wants is to be left behind with old technology. They want to be the best way to deliver HDR UHD content. That's why they didn't use DCI-P3 as the mandatory color depth. They saw the future and the future is BT2020. But they didn't want to force their members to spend extra money and make Dolby Vision mandatory. So they went on the cheap for HDR making HDR 10 mandatory instead.

Bruce, do you realize that up until 2015 ALL . . . I repeat ALL home video has been 8 bit. 60 years! And in 1 year we went from 8 bit to 10 bit. And in another two years we are going to go from 10 bit to 12 bit. That is one aspect of how quickly things are changing.
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