Optical (Blu-ray/DVD) and Digital (EST/UV) Sales Thread

[bruceames]

Surprised they would even offer a steelbook for this. Aren't steelbooks a man thing?

Did you pick one up Chip?

[bruceames]

Originally Posted by Kosty

Since Blu-ray unit markethare for releases across all genre's and demographics have steadily risen a lot since 2009 the observation that this Twilight Saga release only increased a few percentage points from Dec 2010 to Feb 2012 implies there were unusual factors in play.

Obviously the intensity of the Twilight fans are unique, its heavily younger female orientated for intensity with a overall female skew and one release was in the height of the holiday season in December while another was around Valentine's day for the romantic plot of the wedding and end of the storyline in the books. Plus this was a midnight Friday release with special events for intense fans with only a couple days counted in the statistics so it biases toward highly involved fans.


All are unique factors other that probably do not apply to most releases.

Wasn't Eclipse released on a Saturday as well? I don't know if it had midnight parties, but other than being released on Valentines day vs. Christmas, I don't see what would skew the market share more so in favor of DVD than if it were released in December as well.

I agree that it is a very unusual title, but being a chick flick the market share is still very good for that genre.

[TowerGrove]

Originally Posted by bruceames

Surprised they would even offer a steelbook for this. Aren't steelbooks a man thing?

Did you pick one up Chip?

I guess I didn't get the memo. My copy is a steelbook. Should I return it?

[TowerGrove]

Horrible movie ...btw.

[bruceames]

Originally Posted by TowerGrove

I guess I didn't get the memo. My copy is a steelbook. Should I return it?

Never would have figured you as a steelbook collector.

[mikemorel]

I see that Twilight Breaking Dawn Part I blu-ray is readily available at Redbox and Netflix, with no wait.

[bombsnizzle]

Originally Posted by mikemorel

I see that Twilight Breaking Dawn Part I blu-ray is readily available at Redbox and Netflix, with no wait.

Yup. My wife rented it this weekend. In fact, she rented Twilight and I rented Transformers 3, both on bluray, and Redbox gave us $1 off for renting 2 movies.

So we rented 2 blurays for $2.18. Which is about what these 2 garbage movies were worth, even in HD.

This is why WB is so scared.

DVD never had to face this issue from 1997-2005.

[chipvideo]

Of course!!! My clients demand that I get all the latest and greatest.

Originally Posted by bruceames

Surprised they would even offer a steelbook for this. Aren't steelbooks a man thing?

Did you pick one up Chip?

[chipvideo]

Originally Posted by TowerGrove

I guess I didn't get the memo. My copy is a steelbook. Should I return it?

If you want more steelbooks there is a seller on ebay that goes by the name of blu-steel.

[bruceames]

Originally Posted by chipvideo

Of course!!! My clients demand that I get all the latest and greatest.

I knew you would. It's hard to call yourself a serious steelbook collector if you don't even own one the steel of one of the most popular (good or bad) movie series ever.

[TowerGrove]

Originally Posted by bruceames

Never would have figured you as a steelbook collector.

Hi Bruce , Ive just started collecting them recently. I notice that it seems like Best Buy has many of them. Im wondering if they are exclusive to their stores?

[TowerGrove]

Originally Posted by chipvideo

If you want more steelbooks there is a seller on ebay that goes by the name of blu-steel.

If that's your handle Chip I will definitely check out ebay. Thanks!

[PSound]

Finally a solid week!

[bruceames]

Originally Posted by PSound

Finally a solid week!

Yeah I see that. Thanks to Lady and the Tramp. Still can't get over how it outsold Twilight.

If 3.4 million copies of Twilight were reported to have sold, and 25% were on Blu-ray, then that makes 850k for Blu-ray. And since it got an 81% share of the top title, Lady and the Tramp, that makes sale of Tramp at around 1.05 million.

Sunday's sales aren't included but even so Tramp was probably responsible for close to $20 million of that $54 million HMM figure alone. It's amazing the selling power of these Disney classics compared to the other studio's catalogs.

Unfortunately Disney is running out of top tier classics to debut on Blu-ray. Which ones are left? I can think of Cinderella and 101 Dalmations.

[PSound]

Originally Posted by bruceames

Yeah I see that. Thanks to Lady and the Tramp. Still can't get over how it outsold Twilight.

If 3.4 million copies of Twilight were reported to have sold, and 25% were on Blu-ray, then that makes 850k for Blu-ray. And since it got an 81% share of the top title, Lady and the Tramp, that makes sale of Tramp at around 1.05 million.

Sunday's sales aren't included but even so Tramp was probably responsible for close to $20 million of that $54 million HMM figure alone. It's amazing the selling power of these Disney classics compared to the other studio's catalogs.

Unfortunately Disney is running out of top tier classics to debut on Blu-ray. Which ones are left? I can think of Cinderella and 101 Dalmations.

Disney's "vault" strategy has been very successful. That is why WB is trying to duplicate it with Harry Potter.

You know HP is a big series... Taking the family to Disney World and penciled in a day to make it to Harry Potter park!