05-02-2008, 06:38 PM
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#2
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Behold - the future!
Join Date: Jan 2007
Location: Albuquerque, NM
Age: 58
Posts: 25,188
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Apple To Sell Movies Online At A Loss
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Apple will be paying Hollywood's leading film studios $16.00 for every movie that it sells online for a dollar less, the Wall Street Journal reported today (Friday), following Apple's announcement that it will begin selling new films on its iTunes store that can be downloaded on the same day they are released on DVD for $14.99. The price disparity was described as a "loss leader" -- an effort by Apple to entice consumers to buy more of its video iPods and its Apple TV, a device that beams movies from a personal computer to a TV set wirelessly. "This is a game changer," Universal Studios Home Entertainment President Craig Kornblau told the Journal. "For all the studios to offer all their movies [on the same date] as DVD, with the most influential marketing company in the digital space, is a very exciting development." (Ironically, Universal's corporate sibling, NBC, recently removed its television shows from the iTunes store.)
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Apple's iTunes Offers Sales of Movies From Most Major Studios
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