NPD: 72 Percent of the U.S. Population Play Video Games

Razor05 · 04-02-2008, 04:19 PM

As per TeamXbox:

NPD: 72 Percent of the U.S. Population Play Video Games
By: César A. Berardini - "Cesar"
Apr. 2nd, 2008 12:49 pm

The NPD Group has released a new video game industry report in which it claims that 72 percent of the U.S. population play video games. Among those who use a video game system for online gaming, Xbox 360 is the top system used, with 50 percent stating they play games online via that system. Below is the press release with further details:
--------------------------------------------------------------------------------

AN ALL-TIME HIGH OF 72 PERCENT OF THE U.S. POPULATION REPORTS THAT THEY PLAY VIDEO GAMES

Number of Online Gamers also up Relative to Total U.S. Population- 40 Percent in 2007 to 42 Percent in 2008

PORT WASHINGTON, NEW YORK, April 2, 2008 – According to The NPD Group’s recently released report, "Online Gaming 2008,” which analyzes the online gaming landscape and focuses specifically on consumers’ behavior, time and money spent in this market, overall participation in gaming rose in 2007 over 2006, from 64 percent of the population to 72 percent of the population. Of these, more than half say they play games online.

The PC platform continues to be the driving force in online gaming, with 90 percent of online gamers stating they use a PC to play games online, 19 percent claiming they use a video game system (console or portable) and 3 percent claiming they use a cell phone.

Four out of 10 online gamers are ages 2-17, driven heavily by kids ages 6-12. Kids ages 2 to 12 are driving more than 25 percent of online gaming, while 18-24 year olds only represent 10 percent of online gaming.

Among those who use a video game system for online gaming, Xbox 360 is the top system used, with 50 percent stating they play games online via that system. On average, Xbox 360 owners spend the most time per week using their 360s to play games online, followed by PC and PS3 owners using these respective systems for online game play.

According to the report, 13 percent of online gamers spend 20 hours or more per week on online gaming. Per platform, 33 percent of portable online gamers, 29 percent of console online gamers and 13 percent of PC online gamers are in this heaviest online gaming group.

At this point in the lifecycle of today’s video game consoles, multiple console ownership is low, with only 3 percent reporting that they own two of the three “next-gen” systems and only 2 percent claiming to own all three systems.

“Despite the buzz in the industry regarding online gaming, it is still relatively small compared to offline gaming,” said Anita Frazier, industry analyst, The NPD Group. “There is still a large, untapped market for gaming in general and online gaming in particular.”

Methodology

Data was collected via an online survey of 20,240 NPD Consumer Panel members ages 2 and older. Respondents age 2-12 were captured via surrogate reporting whereby the female parent (age 21-55) brings her child to computer to answer questions, either with or without parent’s assistance. In order to qualify as an online gamer, respondents had to use one or more of the following systems to play games online: Nintendo DS/DS Lite handheld system, Nintendo Wii, PlayStation 2, PlayStation 3, Sony PSP handheld system, Xbox, Xbox 360 or PC. Gamers overall (whether online or offline) were included in the study as well. Fieldwork was conducted from January 11 –February 5, 2008.

Mase · 04-02-2008, 04:22 PM

Thats a big percentage to consider the entire U.S. population, given that they extrapolated those figures from the 20k+ people who polled..

mshulman · 04-02-2008, 04:24 PM

20,000 were surveyed. And they filled out an ONLINE survey! There are so many ways this doesn't add up, I can't even list them...

In unrelated news, they conducted another online survey of 30,000 and determined that 100% of the US population has a computer and is connected to the internet!

Mase · 04-02-2008, 04:32 PM

Although with how large the gaming industry has become I am willing to bet that the percentage is higher than most people think... Any Multi Billion dollar industry has to have a rather large audience

mshulman · 04-02-2008, 05:05 PM

Quote:

Originally Posted by Lilmase1153

Although with how large the gaming industry has become I am willing to bet that the percentage is higher than most people think... Any Multi Billion dollar industry has to have a rather large audience

Sure its large, but its certainly NOT 72%.

ssjLancer · 04-02-2008, 05:47 PM

Quote:

Originally Posted by mshulman

Sure its large, but its certainly NOT 72%.

Id believe it if it was including all the people playing yahoo checkers and scrabble. Dont forget solitaire and online poker.

anythingwt · 04-02-2008, 05:53 PM

Quote:

Originally Posted by ssjLancer

Id believe it if it was including all the people playing yahoo checkers and scrabble. Dont forget online poker.

I wonder if it included cell phone gaming. I'm sure everyone plays snake, sudoku, golf, etc on their cell phone from time to time.

railven · 04-03-2008, 07:52 AM

If we include the games that SSJ and Anything mentioned, then I don't know any person that doesn't play a game on a weekly basis.

Mase · 04-03-2008, 09:22 AM

Quote:

Originally Posted by railven

If we include the games that SSJ and Anything mentioned, then I don't know any person that doesn't play a game on a weekly basis.

Quote:

In order to qualify as an online gamer, respondents had to use one or more of the following systems to play games online: Nintendo DS/DS Lite handheld system, Nintendo Wii, PlayStation 2, PlayStation 3, Sony PSP handheld system, Xbox, Xbox 360 or PC. Gamers overall (whether online or offline) were included in the study as well.

Right now they(cenus bureau) estimates that 1 out of every 6 people in the U.S. is elderly (persons 65 years old and over) with the U.S. population at approx 303,769,813 people that would make the elderly population just over 50 million.. The percentage of elderly playing video games (PC or Console) is likely to be below 5% and if you take into consideration people who dont have PCs or even internet (believe it or not there are still plenty of people under 65 who dont use them) I think it would be safe to say 50%-60% of the U.S. plays some sort of video game..

Man I can't believe I actually looked all this up.. I really am bored at work today

04-02-2008, 04:19 PM	#1
Razor05 HD = 65 beautiful inches Join Date: Jun 2005 Location: Canada Posts: 3,296	NPD: 72 Percent of the U.S. Population Play Video Games As per TeamXbox: NPD: 72 Percent of the U.S. Population Play Video Games By: César A. Berardini - "Cesar" Apr. 2nd, 2008 12:49 pm The NPD Group has released a new video game industry report in which it claims that 72 percent of the U.S. population play video games. Among those who use a video game system for online gaming, Xbox 360 is the top system used, with 50 percent stating they play games online via that system. Below is the press release with further details: -------------------------------------------------------------------------------- AN ALL-TIME HIGH OF 72 PERCENT OF THE U.S. POPULATION REPORTS THAT THEY PLAY VIDEO GAMES Number of Online Gamers also up Relative to Total U.S. Population- 40 Percent in 2007 to 42 Percent in 2008 PORT WASHINGTON, NEW YORK, April 2, 2008 – According to The NPD Group’s recently released report, "Online Gaming 2008,” which analyzes the online gaming landscape and focuses specifically on consumers’ behavior, time and money spent in this market, overall participation in gaming rose in 2007 over 2006, from 64 percent of the population to 72 percent of the population. Of these, more than half say they play games online. The PC platform continues to be the driving force in online gaming, with 90 percent of online gamers stating they use a PC to play games online, 19 percent claiming they use a video game system (console or portable) and 3 percent claiming they use a cell phone. Four out of 10 online gamers are ages 2-17, driven heavily by kids ages 6-12. Kids ages 2 to 12 are driving more than 25 percent of online gaming, while 18-24 year olds only represent 10 percent of online gaming. Among those who use a video game system for online gaming, Xbox 360 is the top system used, with 50 percent stating they play games online via that system. On average, Xbox 360 owners spend the most time per week using their 360s to play games online, followed by PC and PS3 owners using these respective systems for online game play. According to the report, 13 percent of online gamers spend 20 hours or more per week on online gaming. Per platform, 33 percent of portable online gamers, 29 percent of console online gamers and 13 percent of PC online gamers are in this heaviest online gaming group. At this point in the lifecycle of today’s video game consoles, multiple console ownership is low, with only 3 percent reporting that they own two of the three “next-gen” systems and only 2 percent claiming to own all three systems. “Despite the buzz in the industry regarding online gaming, it is still relatively small compared to offline gaming,” said Anita Frazier, industry analyst, The NPD Group. “There is still a large, untapped market for gaming in general and online gaming in particular.” Methodology Data was collected via an online survey of 20,240 NPD Consumer Panel members ages 2 and older. Respondents age 2-12 were captured via surrogate reporting whereby the female parent (age 21-55) brings her child to computer to answer questions, either with or without parent’s assistance. In order to qualify as an online gamer, respondents had to use one or more of the following systems to play games online: Nintendo DS/DS Lite handheld system, Nintendo Wii, PlayStation 2, PlayStation 3, Sony PSP handheld system, Xbox, Xbox 360 or PC. Gamers overall (whether online or offline) were included in the study as well. Fieldwork was conducted from January 11 –February 5, 2008. __________________ Panasonic TH-65PZ850U Sony KDL37XBR6 Panasonic TH-37PX50U Cambridge Audio Azur 640R & 740C Paradigm Studio 60's, 20's, CC-590 & Seismic 12 Panasonic DMP-BD35 Toshiba HD-XA2 & A35 Motorola VIP1200 Monster HTFS1000, PB2100 AA 1154a MW2 LE Xbox 360 & Halo3 LE + HD-DVD GT: Razor59 Sony PS3 slim GT:Razor_59 Sony PSP

04-02-2008, 04:22 PM	#2
Mase Way of the Samurai Join Date: Jul 2007 Location: Tempe,Az Posts: 2,559	Thats a big percentage to consider the entire U.S. population, given that they extrapolated those figures from the 20k+ people who polled.. __________________ PlayStation 3 : legnd Killer Xbox 360: Legnd K1ller Steam ID: Legnd_Killer Currently playing Uncharted 2(PS3) Borderlands (360) NBA2k10 (360) COD4/WaW (360) Last edited by Mase; 04-02-2008 at 04:27 PM.

04-02-2008, 04:24 PM	#3
mshulman My Projector is High Def. Join Date: Nov 2004 Location: Marlborough, MA Age: 35 Posts: 6,572	20,000 were surveyed. And they filled out an ONLINE survey! There are so many ways this doesn't add up, I can't even list them... In unrelated news, they conducted another online survey of 30,000 and determined that 100% of the US population has a computer and is connected to the internet! __________________ Toshiba HD-A2 and HD-A3 PS3 Sanyo PLV-Z3 Canon HF-10 Onkyo 805 "I eat green berets for breakfast and I'm very hungry!"

04-02-2008, 04:32 PM	#4
Mase Way of the Samurai Join Date: Jul 2007 Location: Tempe,Az Posts: 2,559	Although with how large the gaming industry has become I am willing to bet that the percentage is higher than most people think... Any Multi Billion dollar industry has to have a rather large audience __________________ PlayStation 3 : legnd Killer Xbox 360: Legnd K1ller Steam ID: Legnd_Killer Currently playing Uncharted 2(PS3) Borderlands (360) NBA2k10 (360) COD4/WaW (360)

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04-03-2008, 07:52 AM	#8
railven High Definition is the definition of life. Join Date: Feb 2008 Posts: 3,724	If we include the games that SSJ and Anything mentioned, then I don't know any person that doesn't play a game on a weekly basis.