Video Game Industry Reaches $18.85 Billion in 2007

Razor05 · 01-24-2008, 05:15 PM

Video Game Industry Reaches $18.85 Billion in 2007
Press Release
Jan. 24th, 2008 11:25 am

Computer and video game software sales reached $9.5 billion in 2007, 28% over the previous year, and set a new record according to final data compiled by the NPD Group and announced today by the Entertainment Software Association (ESA). The industry’s economic impact is illustrated further through data showing that Halo 3®, the best-selling title of 2007, took in more revenue in its first day of sales than the biggest opening weekend ever for a movie (Spider-Man 3) and the final Harry Potter book’s first day sales.*

"The video game industry set the pace over all others in 2007, with record-breaking sales, off-the-charts consumer demand, and innovation reaching from galactic exploration to guitar simulation," said Michael D. Gallagher, president and CEO of the ESA, the U.S. association representing computer and video game software publishers. "On average, an astonishing 9 games were sold every second of every day of the year." The ESA cited data showing that the industry sold over 13.4 million portable game units in 2007, easily trumping the much-hyped Apple iPhone®, which sold just 8 million units.

According to the data compiled by the NPD Group, overall U.S. video game console software sales reached $6.6 billion (153.9 million units), computer games sales were $910.7 million (36.4 million units), and a record $2.0 billion (77.5 million units) in portable software sales. In terms of total units sold, approximately 267.8 million computer and video games were sold in 2007.

"Expansion was an overarching theme for the industry last year - from the types of games sold to the people who bought them," said Anita Frazier, industry analyst, The NPD Group. "NPD's consumer demographic data verifies that two non-traditional consumer groups grew over-proportionately to the whole: females and individuals over the ages of 35."

Interestingly, the NPD Group’s data indicates that, in unit sales, only 15.5% of games sold last year were rated "Mature (M)," as compared to the 56.5% of games sold rated "Everyone 10+" or lower and the 28% of games that were rated "Teen (T).” Also, one of the largest genres growing was “Family Entertainment,” which grew 110% (17.2% of all games sold in 2007, up from 9.1% in 2006). “This is clearly an industry strongly rooted in family-friendly entertainment, and not on Mature-rated titles,” noted Gallagher.

The NPD Group is a global market information company that measures product movement and consumer behavior across a broad range of industries. For more information on The NPD Group, please contact David Riley at 516-625-2277.

The ESA is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $9.5 billion in entertainment software sales in the United States in 2007, and billions more in export sales of American-made entertainment software. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Media & Business Summit, business and consumer research, government relations and First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com.

*These the figures are reported by Microsoft, Sony, and Scholastic Inc.—Halo 3 - $170M in its first day, Spider-Man 3's entire opening weekend - $151M, and Harry Potter and the Deathly Hallows' first day sales - $166M.

ag9670 · 01-25-2008, 01:23 AM

I read that article. That is just insane!! I believe the gaming industry is bigger than the movie industry.

Type A · 01-25-2008, 03:08 AM

Not being shocked by those number are an even bigger shock to me...enter the "Golden Age" of gaming, stage right.

01-24-2008, 05:15 PM	#1
Razor05 HD = 65 beautiful inches Join Date: Jun 2005 Location: Canada Posts: 3,296	Video Game Industry Reaches $18.85 Billion in 2007 Video Game Industry Reaches $18.85 Billion in 2007 Press Release Jan. 24th, 2008 11:25 am Computer and video game software sales reached $9.5 billion in 2007, 28% over the previous year, and set a new record according to final data compiled by the NPD Group and announced today by the Entertainment Software Association (ESA). The industry’s economic impact is illustrated further through data showing that Halo 3®, the best-selling title of 2007, took in more revenue in its first day of sales than the biggest opening weekend ever for a movie (Spider-Man 3) and the final Harry Potter book’s first day sales.* "The video game industry set the pace over all others in 2007, with record-breaking sales, off-the-charts consumer demand, and innovation reaching from galactic exploration to guitar simulation," said Michael D. Gallagher, president and CEO of the ESA, the U.S. association representing computer and video game software publishers. "On average, an astonishing 9 games were sold every second of every day of the year." The ESA cited data showing that the industry sold over 13.4 million portable game units in 2007, easily trumping the much-hyped Apple iPhone®, which sold just 8 million units. According to the data compiled by the NPD Group, overall U.S. video game console software sales reached $6.6 billion (153.9 million units), computer games sales were $910.7 million (36.4 million units), and a record $2.0 billion (77.5 million units) in portable software sales. In terms of total units sold, approximately 267.8 million computer and video games were sold in 2007. "Expansion was an overarching theme for the industry last year - from the types of games sold to the people who bought them," said Anita Frazier, industry analyst, The NPD Group. "NPD's consumer demographic data verifies that two non-traditional consumer groups grew over-proportionately to the whole: females and individuals over the ages of 35." Interestingly, the NPD Group’s data indicates that, in unit sales, only 15.5% of games sold last year were rated "Mature (M)," as compared to the 56.5% of games sold rated "Everyone 10+" or lower and the 28% of games that were rated "Teen (T).” Also, one of the largest genres growing was “Family Entertainment,” which grew 110% (17.2% of all games sold in 2007, up from 9.1% in 2006). “This is clearly an industry strongly rooted in family-friendly entertainment, and not on Mature-rated titles,” noted Gallagher. The NPD Group is a global market information company that measures product movement and consumer behavior across a broad range of industries. For more information on The NPD Group, please contact David Riley at 516-625-2277. The ESA is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. ESA members collectively account for more than 90 percent of the $9.5 billion in entertainment software sales in the United States in 2007, and billions more in export sales of American-made entertainment software. The ESA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the E3 Media & Business Summit, business and consumer research, government relations and First Amendment and intellectual property protection efforts. For more information, please visit www.theESA.com. These the figures are reported by Microsoft, Sony, and Scholastic Inc.—Halo 3 - $170M in its first day, Spider-Man 3's entire opening weekend - $151M, and Harry Potter and the Deathly Hallows' first day sales - $166M. __________________ Panasonic TH-65PZ850U* Sony KDL37XBR6 Panasonic TH-37PX50U Cambridge Audio Azur 640R & 740C Paradigm Studio 60's, 20's, CC-590 & Seismic 12 Panasonic DMP-BD35 Toshiba HD-XA2 & A35 Motorola VIP1200 Monster HTFS1000, PB2100 AA 1154a MW2 LE Xbox 360 & Halo3 LE + HD-DVD GT: Razor59 Sony PS3 slim GT:Razor_59 Sony PSP

01-25-2008, 01:23 AM	#2
ag9670 High Definition Rules! Join Date: Nov 2006 Posts: 101	I read that article. That is just insane!! I believe the gaming industry is bigger than the movie industry. __________________ AG

01-25-2008, 03:08 AM	#3
Type A 1080 Optical Supporter Join Date: Aug 2006 Location: Panama City, Fl Age: 38 Posts: 2,724	Not being shocked by those number are an even bigger shock to me...enter the "Golden Age" of gaming, stage right. __________________ Mitsubishi HC3000U HD projector Dual Optoma 106" screens Harman Kardon AVR-7000 receiver Bose 901 VI, 301 IV, VCS 10 Bose AM-6 Series III Sony STR-DG600 receiver JVC GR-HD1 HD camcorder Xbox 360 Pro / PS3 40 Gig HD DVD 0 / Blu Ray 15 Games 18 / Games 2 Gateway 901x HTPC (modified) Sling Box Pro w/HD Connect Cable Dish 211 receiver w/Absolute HD pack HP Pavilion dv-6000 laptop (HTPC2GO) Link-Theater Gallery - 100,000+ views Link-55 Restoration Updated 6/21/08

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