LG Display plans to melt eyes with Trumotion 480Hz LCD TV

LG Display plans to melt eyes with Trumotion 480Hz LCD TV

by Darren Murph, posted Dec 29th 2008 at 10:22PM

Seriously, there's only so much picture improving you can do before the law of diminishing returns demands some recognition. While Sony just spent boatloads creating an over-the-top advertisement for its largely unimpressive 240Hz Motionflow technology, LG Display is laughing all the way to Vegas with its Trumotion 480Hz LCD TV. Set to debut at CES 2009, said panel will boast a four-millisecond response time and an unprecedented 480 refresh rate per second. Curiously, we're not informed of the screen size nor the resolution, so we could theoretically run into a 9-inch 320 x 240 display and be totally underwhelmed. On the real, the outfit is expected to launch the world's first Trumotion 480Hz LCD TV panel in the second half of next year, but we're just about to lay down good money that Sony or Samsung accelerates development in order to beat it to the punch. Full release is after the break.


LG Display Unveils the World's First "Trumotion 480Hz" LCD TV Panel

TV Panel Featuring Impressive 4ms Motion Picture Response Time to be Demonstrated at CES 2009

SEOUL, Korea--(BUSINESS WIRE--LG Display (NYSE:LPL, KRX:034220), a leading innovator of TFT-LCD technology, announced today that it has developed the world's first "Trumotion 480Hz" LCD TV panel, which has an impressive 480 refresh rate per second, accelerating the advent of ultra high-speed images, without sacrificing picture quality.

LG Display's 'scanning backlight' is the technology that enables a backlight to be repeatedly turned on and off to reduce motion blur. When combined with the company's 240 Hz technology, the display can refresh 480 images per second.

In addition, LG Display's "Trumotion 480Hz" display boasts an lower motion picture response time (MPRT)of 4ms, eliminating motion blurring for fast moving images and enabling a realistic, crystal clear picture. The display also makes dark images even darker and bright images far brighter - providing unparalleled, vivid picture quality. Moreover, it can reduce energy consumption by adjusting the backlight brightness.

"The world's first Trumotion 480Hz LCD TV panel is planned to hit the market in the second half of 2009. LG Display will provide its customers with unique, high-end products while delivering crisp picture quality for fast moving images," noted Mr. Eddie Yeo, Executive Vice President and Head of LG Display TV Business Unit.

LG Display will showcase its newest cutting-edge display technologies featuring improved motion picture response time (MPRT), eco-friendly displays and more in a private room at the Bellagio Hotel during the upcoming Consumer Electronics Show (CES) 2009.

http://www.engadget.com/2008/12/29/lg-display-plans-to-melt-eyes-with-trumotion-480hz-lcd-tv/

LG Display plans to melt eyes with Trumotion 480Hz LCD TV



http://www.engadget.com/2008/12/29/lg-display-plans-to-melt-eyes-with-trumotion-480hz-lcd-tv/

wow! and on and on it goes.
where it stops nobody knows!

wow! and on and on it goes.
where it stops nobody knows!

These are the Asians . . .

They don't understand the law of diminishing returns . . .

Just a bigger number - that's all that matters . . .

1,000,000 to 1 Contrast Ratio

:rolleyes:

http://www.eizo.eu/html_76/ftp/bb_ensuring_image_quality.pdf

These are the Asians . . .

They don't understand the law of diminishing returns . . .

Just a bigger number - that's all that matters . . .

1,000,000 to 1 Contrast Ratio

:rolleyes:

http://www.eizo.eu/html_76/ftp/bb_ensuring_image_quality.pdf

is it me or is technology moving at light speed!
here in the states they trying get everyhouse to buy one or more hdtv's at 1080p,now at120hz.
i mean how much hd can the human eye detect.
i read just this morning how sony will show its 480hz tv's at 2009 ces
and people that have seen it can't see even a small difference with 120vs 480 hz!
not only that i think it is lg that has a 108'' lcd in production!
were looking at $70,000! according to the report.i saw that at you tube.are they out of there f^%$ mind! where do these company's get the money just to play around and build a 108'' lcd?:confused:

is it me or is technology moving at light speed!
here in the states they trying get everyhouse to buy one or more hdtv's at 1080p,now at120hz.
i mean how much hd can the human eye detect.
i read just this morning how sony will show its 480hz tv's at 2009 ces
and people that have seen it can't see even a small difference with 120vs 480 hz!
not only that i think it is lg that has a 108'' lcd in production!
were looking at $70,000! according to the report.i saw that at you tube.are they out of there f^%$ mind! where do these company's get the money just to play around and build a 108'' lcd?:confused:

The last time I looked (about 6 months ago), Panasonic had sold over 3000 of their 105" PDP's - at $75,000 each.

Last year they showed a 150" Super HD (4K) Plasma Panel. No price - it's one of those - you want one we will build you one. Very impressive was the crowds reaction when they showed it at CES last year.

Here is a picture of it:

http://i181.photobucket.com/albums/x66/LeeAStewart/panny-keynote-img_0717.jpg

I think that CES this year will be VERY subdued. I already posted a thread in the HDM Forum about it.

The last time I looked (about 6 months ago), Panasonic had sold over 3000 of their 105" PDP's - at $75,000 each.

Last year they showed a 150" Super HD (4K) Plasma Panel. No price - it's one of those - you want one we will build you one. Very impressive was the crowds reaction when they showed it at CES last year.

Here is a picture of it:

http://i181.photobucket.com/albums/x66/LeeAStewart/panny-keynote-img_0717.jpg

I think that CES this year will be VERY subdued. I already posted a thread in the HDM Forum about it.

holy s^%&! that is amazing.i will admit if money was no object,i'd get one.

holy s^%&! that is amazing.i will admit if money was no object,i'd get one.

For the kind of money they would be asking for one - you would do much better with a projector. At that level of price (well over $100,000) - you could get a 4K Sony PJ or a top of the line Barco - the same ones the Digital Cinema theaters are buying.

Using a PJ designed for a 30 foot screen - for a 150" image?

You will need sunglasses it would be so bright.:lol:

In one of my CES show junkets - I saw this very kind of a demo And they didn't turn down the brightness. It was painful on my eyes - I really did have to put on sunglasses - the movie was CONTACT - the opening sequence.

I was afraid of sunburn!:D

Imagine the amount of power needed for these 100"+ displays. :D

Imagine the amount of power needed for these 100"+ displays. :D

The 50" Panasonic PDP uses 690W's:

http://www2.panasonic.com/consumer-electronics/shop/Televisions/VIERA-Plasma-HDTVs/model.TH-50PZ80U.S_11002_7000000000000005702#tabsection

The 150" is 6X bigger . . .

So for shits and giggles:

4140 watts!

:eek: :eyecrazy :eek:

How does one plug in a 4KW display? Isn't the limit 1000-1200 watts per outlet?

There's a market for huge LCDs for millionires and for those with 100s or 1000s of millions, they can afford a million+ custom LCD with any specs they please. Ive heard of companies offering custom sizes and specs special order for the truly rich. Giant fish tanks(Disney world has one) giant electromagnetic balances, super computers, ultra luxury cars, etc.

How does one plug in a 4KW display? Isn't the limit 1000-1200 watts per outlet?

30 amps times 240 volts times 80 percent demand factor equals 5760 watts.

That will do it. Like your electric stove.:lol:


There's a market for huge LCDs for millionires and for those with 100s or 1000s of millions, they can afford a million+ custom LCD with any specs they please. Ive heard of companies offering custom sizes and specs special order for the truly rich. Giant fish tanks(Disney world has one) giant electromagnetic balances, super computers, ultra luxury cars, etc.

Correct.

Didn't Sony's 240Hz LCD turn out to be not worth the effort? I'm not sure if 480Hz will buy much. I guess well see soon enough.

Didn't Sony's 240Hz LCD turn out to be not worth the effort? I'm not sure if 480Hz will buy much. I guess well see soon enough.

They have gone too far. They couldn't stop with 120Hz. The asians love numbers in the race of "mine's bigger than yours."

Doug Trumbull proved over 20 years ago that that is a sweet spot with increased frame rates and after that spot has been passed - you get no further value..

If 240Hz is worthless then 480 Hz is twice as worthless.

I work for LG, not the Electronic side but for the chemical division. I can confidently say that these "Asian" companies are not only about making quality products but they have tremendous pride and are concerned about prestige and showing up the other. Many of these companies compete on levels far beyond electronics and they are just as competitive. This comes as no surprise to me, they do this type of thing in every facet of there companies. As long as they keep pushing each other it delivers better products to the consumer. Not necessarily cheaper but better technology.

I work for LG, not the Electronic side but for the chemical division. I can confidently say that these "Asian" companies are not only about making quality products but they have tremendous pride and are concerned about prestige and showing up the other. Many of these companies compete on levels far beyond electronics and they are just as competitive. This comes as no surprise to me, they do this type of thing in every facet of there companies. As long as they keep pushing each other it delivers better products to the consumer. Not necessarily cheaper but better technology.

*cough* :bs: *cough*

1. They inflate the numbers to the point of being absolutely ridiculous . . . a million to one contrast ratio.:rolleyes:

2. They offer technology that does nothing; 240 and 480 Hz

3. They get very cute in their descriptions about certain features like 24P support. To the point (with some) that their solution is nothing more than Snake Oil.

4. They continue to lie to the public with their HDMI 1.3 = Deep Color :bs: leading the public to believe that that is all you need - HDMI 1.3.

*cough* :bs: *cough*

1. They inflate the numbers to the point of being absolutely ridiculous . . . a million to one contrast ratio.:rolleyes:

2. They offer technology that does nothing; 240 and 480 Hz

3. They get very cute in their descriptions about certain features like 24P support. To the point (with some) that their solution is nothing more than Snake Oil.

4. They continue to lie to the public with their HDMI 1.3 = Deep Color :bs: leading the public to believe that that is all you need - HDMI 1.3.

i wanted to ask about 24p.my tv doesn't have it so i can't do 24fps.
i have seen it in stores,,to me i don't see any difference to my eye.
is it truely snake oil?

i wanted to ask about 24p.my tv doesn't have it so i can't do 24fps.
i have seen it in stores,,to me i don't see any difference to my eye.
is it truely snake oil?

Look at a Pioneer Kuro playing a BD.

It avoids Frame Judder. (introduced by the 3:2 pulldown conversion from film to video)

We are so used to FJ that we simply don't know any better but the Kuro's really shine in this area.

It is most apparent when you watch the credits roll at the end of a movie. It is just like what you see in a theater - a smooth roll, as opposed to the jerky roll that the 3:2 cadance adds.

I could be wrong but the problem with making LCD bigger is as the size of the crystals increases the time it takes to twist them also increases. So instead of working so hard to speed them up they should be working on increasing the number of pixels. Four small pixels could be tied together to equal the same area of one big crystal but open must faster.

I could be wrong but the problem with making LCD bigger is as the size of the crystals increases the time it takes to twist them also increases. So instead of working so hard to speed them up they should be working on increasing the number of pixels. Four small pixels could be tied together to equal the same area of one big crystal but open must faster.

They have already done this with the SHD/4K LCD displays they have shown. The problem of course is the cost.

So far all the SHD FPD's are priced over $50,000. They are really "see - we can do it" items versus displays that you would sell to the public.

They have already done this with the SHD/4K LCD displays they have shown. The problem of course is the cost.

So far all the SHD FPD's are priced over $50,000. They are really "see - we can do it" items versus displays that you would sell to the public.

But is the price high because it's a small batch made TV and they don't have a mfg line set up to make them? Secondly I would guess the HP needed to process true SHD most be pretty high.

My thinking is it doesn't cost more to make an increased number of smaller crystals on the same size glass than it does to make fewer lager crystals. Now I have no clue if larger crystals are less prone to failure while making the panel.

I guess it'll be up to Samsung to come out with a 960Hz LCD next year. :lol:

But is the price high because it's a small batch made TV and they don't have a mfg line set up to make them? Secondly I would guess the HP needed to process true SHD most be pretty high.

Yes - they are custom made items. Called "statement products."

My thinking is it doesn't cost more to make an increased number of smaller crystals on the same size glass than it does to make fewer lager crystals. Now I have no clue if larger crystals are less prone to failure while making the panel.

The more crystals you pack into an area - the harder it is. I have no idea on current yield rates for LCD's

I guess it'll be up to Samsung to come out with a 960Hz LCD next year. :lol:

:roflmao:

It is most apparent when you watch the credits roll at the end of a movie.

I know you didn’t mean it this way, but that actually sounds silly. Imagine paying top dollar for a 24p Pioneer Kuro just so you can watch smoother credits at the end of a movie! :lol:

I know you didn’t mean it this way, but that actually sounds silly. Imagine paying top dollar for a 24p Pioneer Kuro just so you can watch smoother credits at the end of a movie! :lol:

It is the easiest way to see the difference - what frame judder introduces.:D

Who cares about even 120Hz when the price is 50% higher? Why pay $1500 over $1000? You can get a bigger, nicer 60Hz LCD for cheaper!

High resolutions will never be cheap because each pixel costs money to add. Yes they are smaller but it's the quantity that's a big deal. That's why you don't usually see 1080p below 40" because it's not cost effective. Also those 24" 1920x1200 monitors cost as much as a 32" 1366x768 LCD TV!

Who cares about even 120Hz when the price is 50% higher? Why pay $1500 over $1000? You can get a bigger, nicer 60Hz LCD for cheaper!

High resolutions will never be cheap because each pixel costs money to add. Yes they are smaller but it's the quantity that's a big deal. That's why you don't usually see 1080p below 40" because it's not cost effective. Also those 24" 1920x1200 monitors cost as much as a 32" 1366x768 LCD TV!

Not everyone takes the cheap route when buying an HDTV.;)

Wonder what happened to our resident LG "Pimp" BamaPanda aint seen him on here in months.......................:what:

Not everyone takes the cheap route when buying an HDTV.;)

If I can't see a difference except the price, im buying the cheaper one. In this severe recession, price is everything. I am typing on a 32" Dynex LCD that retails for $399 in Best Buy. :yippee: