Help me narrow down 40-42" TV's in my price range

Hey guys. I am looking for a 40-42" TV. Main things are I don't want to spend more than $750, and it needs to be 1080P. I will be using it for watching TV(mostly HD through a cable box) and some PS3 and Xbox use as well. I'm not sure if 120Hz will be beneficial for me...

I narrowed it down to three TV's so far which are:

Samsung LN40B530

Toshiba 40RV525R/U

Sony KDL-40S5100

All three are 40" LCD, 1080P, 60Hz, and are within $75 or each other.

If anyone has any suggestions as to which of these are better than the other(if any are) I would really appreciate your help. Also if you have any suggestions on other TV's in the same price range and size I would appreciate it as well.

Thanks in advance for you help :)

I just found a 40" 1080p cheap LCD TV (http://www.cheapforme.com) from Toshiba for $641. It says its normal price was $899. There isn't a bunch of details for it but I tried looking for the same tv on google and it was cheaper on cheapforme.com. Other places were selling it for $700 and $800. Maybe this will help you :) Post something new to let me know.
And it's a toshiba too and one of the three you listed was toshiba. Just wanted you to know.

You've got my vote for the Samsung!

You've got my vote for the Samsung!

Yea, I have a Samsung now and love it, so that is my choice as of now also. Just wanted to make sure there wasn't anything better out there.

The Toshiba is the cheapest at $650 and the others are both $715....

My vote goes to the superior Toshiba...

Another vote for the Tosiba LCD. BUT - Don't miss the Black Friday deals on PLASMAS, either. :2cents