I purchased a Sony KDFE50A10 on 12-13 evening for $1949, including shipping, from Gregg at One Call (authorized Sony dealer). I added a three year warranty for $189 that includes bulb replacement. The TV arrived in pristine condition 7 days later as promised-no dings in the box and the shock tubes clear. The tv was shipped from WV to South FL just before Christmas on time. The driver brought it to my front door and removed it from the pallet. A great experience and I saved hundreds the over the local stores. Will I buy from One Call again? You had better believe It!