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Originally Posted by Dare
I bet you have an iPhone.  |
Yep, bought it on release week
Aside from that, there is a reason why companies pay $3 million dollars for a 30 second ad during the Super Bowl
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I think your timing is off. 1999 was The Year of the DVD. That was the year player sales quadrupled, and although it continued to climb from there, such a drastic increase was not seen again. Even skeptical me got a DVD player that year. Jeez, I already had a massive DVD collection by 2003. It's only 2009 right now. This DVD thing has been happening longer than you think. (DVD is 12 years old, or 13 depending on where you are.)
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According to the CEA they sold 4 million DVD players in 1999. A nice chunk, but in 2003 they sold just shy of 22 million DVD players.
VHS was clearly the leader back in 1999 in terms of revenue and profit, but my point was that the shift had already begun. It was not until 2003 that DVD beat VHS for the first time ever in a week for overall rental revenue, and it never really looked back after that.
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I wish I saw that when I go shopping. But I don't. What I see isn't very encouraging, which is bad, because I want everything on Blu-ray.
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Well it is odd that our markets are so different, but judging by the Nielsen numbers, Blu-Ray is on the rise. With an improving economy, lower prices, and a push from retailers, studios, and CE's I don't find it to optomistic to see Blu-Ray generate more revenue in the next 3-5 years then DVD.
From a consumer perspective, I believe, it will come down to price being the biggest barrier. Blu-Ray is clearly the superior product vs DVD. If the price differential between BD and DVD hardware and software is close enough in 2012-2014 I think you will see millions of people make the shift in both renting and buying.
If hardware and software prices do not drop enough, retailers do not phase out DVD, and HDTV sales remain flat over the next 3-5 years Blu-Ray could be second fiddle, but it would still be a healthy market for the studios.