http://www.tvpredictions.com/vudu021009.htm
The new price reduction could be seen as an effort to keep pace with other Net-enabled set-top services, such as Apple TV, Netflix (available on the XBox 360 and other devices) and Blockbuster, which recently launched the MediaPoint VOD player, made by Broadband device manufacturer 2Wire.
But it also could be a last ditch effort to survive amid increasing competition in a tough economy.