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In a notable packaging decision, Criterion’s Blu-ray discs will not be housed in the traditional blue-colored Blu-ray boxes that the major studios have adopted. Nor will they carry the Blu-ray Disc logo. Rather, the Criterion titles will carry a small credit on the back of the box indicating that the title is in the Blu-ray format, and there will be a blue sticker on the shrink wrap indicating the same.
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Consumer may have a problem distinguishing the BD from SD. It's probably best if all studios adopt a single type of packaging.
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All the titles will be priced at approximately the same price point as their standard-def counterparts and include most of the same supplemental materials.
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That is great news for the consumer, and will help with BD adoption. I wonder if it will pressure the other studios to follow suit.