I tried that deal but they said the BD35 wouldn't ship until sometime between December 20 something and 1/19/09, so I convinced my local BB to not match the player price but to match the 4 free BD movie deal since I buy a lot of stuff there and they went for it. The BB price for the 4 BDs added up to ($120.00+tax=$126.00) that I got for free, but I paid about $8.00 more for the player at BB. Getting the 4 movies I got instead of being limited to that small selection was definitely worth $8.00 more to me and I got everything now.
So in the end I paid $241.85 for the BD35 in hand including tax but even at Amazon's lower BD prices they would have cost $95.00 for the same titles so I ended up with the player itself for only $146.85, AND I can still get the 2 free movies (Nightmare Before Xmas=$23.00 & Ratatouille=$20.00) in the Panasonic offer which brings the cost of the BD35 player itself down to only $103.85.
Not bad I think. I feel like it is HD DVD deals all over again now.