Hello...
I am new to the forum and just bought a Sony Bravia V series 40". I think it has a beautiful picture, and was very lucky for the price. I got it for $862 dollars inlcuding tax (THANK YOU BLACK FRIDAY). It was easy to setup and looks outstanding. Apparently the sound isn't the greatest (From what I've read in the ratings) but if you have an HD receiver, you are already better off than I am
Good luck!
Pycroft