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Bravestime · 11-25-2008, 12:03 AM

Quote:

Panasonic Proposes Blu-ray Disc Standard for 3D Imagery

Panasonic Corp of Japan has disclosed the submission of a proposal to the Blu-ray Disc Association (BDA), for a Blu-ray Disc standard to store three-dimensional (3D) imagery formed of left-/right-eye two-channel full-High Definition (HD) images (1,920 x 1,080 pixels). It is also considering submitting a proposal for a High-Definition Multimedia Interface (HDMI) standard capable of transmitting 3D imagery. The BDA hopes to begin formal discussion on the standard proposal before the end of 2008, with commercial adoption probably in 2010.

There are two reasons why Panasonic moved to propose a standard ahead of other firms: to avoid the same sort of futile standards war that occurred with next-gen Digital Videodiscs (DVD), and to prevent patent conflict related to 3D imagery standards.

US film companies are beefing up their film production stances, preparing to handle the 3D images they hope will provide massive revenues; at the same time they are developing packaged 3D media for the home to create a new revenue stream. This trend has stirred up considerable activity in the background, with many companies scurrying to have their own proprietary 3D imagery standards adopted by the BDA. According to Masayuki Kozuka, general manager in charge of Storage Device Strategy, AVC Networks Company of Panasonic, “Standards wars, patent monopolies and the like would seriously interfere with the widespread adoption of any 3D image standard. We developed a standard based on existing technology, specifically designed for easy acceptance.”

Complete Article: http://techon.nikkeibp.co.jp/article...081030/160508/