Originally Posted by brianh

Sony must accept even more massive losses and lower blu-ray prices to $15-20$ That's what they have to do.

If they do that, blu-ray has a chance. If they keep the prices where they are, it won't make it.

It's that simple, really.
It sucks for Sony's profit margin, yes, but that's what they have to endure to make blu-ray successful. Something tells me they won't do that tho.