Apathy is certainly an issue, but with the advertising in stores, etc, people are seeing that there are other things to like besides just pixel count. Interactive menus which I love and interactive extras.
Right now I think more people are on the fence because they think BD is going to replace SD DVD, so they are not buying SD DVDs as much while waiting for BD movie prices to drop to a more reasonable level. If the studios do not drop BD prices, then BD has some troubles, and the studios have BIG troubles over the next few years beyond just not getting the financing they need to make as many movies, and declining profits.
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Denon AVR-887
Klipsch RP-5 Pwred Towers (mains) (525 watts peak each 12"Subs)
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SA 3250HD
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The_Cable_Game
Take the high ground and be happier 
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