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"They (movie studios) need to make money, and the packaged media (discs) is a critical way for them to make money so I understand their problems also," he said. "But I'd love to see those prices come down, as well as the price of Blu-ray players, to drive adoption."
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Well Stan . . .
YOU are the head of Sony and Sony does own movie studios and Sony releases BD movies . . .
So lower the damn prices yourself!