The prices for Blu-ray players are much lower than projected so profits per player are next to nothing, that is a much bigger issue than the 10% shortfall in players sold from their perspective. Of course Sony has led the way with low player prices but if I was a stockholder, I sure would have preferred prices that helped recoup some of the massive investment. With astounding losses on the PS3, Blu-ray and the XBox 360, I wonder if we have seen the last products of this type developed. These products are a large advancement compared to DVD, the Playstation 2 and XBox but without any profitable market. The products have many years of life left to recoup the losses but I don't think any of them ever come close. The Sony PR department will try to put a good face on it all but the accountants know the carnage associated with Blu-ray and the PS3.
Chris
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