Originally Posted by vikingfan

Let's see, dvd owners typically buy 500k-1m of a new title.

With Ironman they bought 5mil.

Now did the PS3 owners who didn't want to spend the extra on dvd contribute to this huge rise in sales, or could it just be again, that a B.O. blockbuster "suddenly" caused people that own dvd players to buy a lot more than the quantity they normally do?