What you see in the bright stores and what you see at home can be entirely different. Stores' lighting definitely masks the poorer black levels and could also mask the motion blur also.
Plasmas are so much faster still compared to LCDs but no question LCDs are getting better with the response times. Some people are more sensitive to this motion blur, so for some they really do not see much difference in stores under the lighting used in the store, but CAN see it at home.
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