Quote:
Originally Posted by gosmosis
Educate the people setting the prices. Lower the prices and the masses will come.
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The product has to sell for a profit or no company will make the product. The continual claim here that lowering prices will cause Blu-ray to succeed should be easily disproved with the HD DVD failure despite low priced hardware sold a huge loss resulting in only one manufacturer interested and that one pulled out after the losses were too great to continue with no hope for anything other than further losses.
The only possible way for Blu-ray to succeed is for efficiency improvements over time resulting in lower manufacturing costs and ultimately lower sales prices. If nobody buys the product while that process continues, the product dies before it can happen. I am personally delighted with the process as it stands now, prices have fallen faster than I had believed possible. People can whine and sit on the sidelines and wait for lower prices, that is fine with me, but trying to claim immediately lowering prices is the way for the companies involved to succeed is a bunch of hooey. Consumers need to get involved for the product to succeed and it appears to me that is what is happening, the whiners sitting on the sideline notwithstanding. I am impressed that Funai, Sony, Pioneer, Panasonic, Samsung, Sharp and the others have managed to make such high quality players at good prices.
Chris