I don't think we will see $50 BD players anytime soon (maybe $50 BD drives for PC's in the next 18 months). But I do see $199 BD players this year (holiday sales) and perhaps $99 player as early as Q4 2009. I think 2009 will really be the breakout year for BD. Chinese manufacturers are authorized to make BD players next year for the US and global markets and that alone will force prices down.
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