And most of those people surveyed probably did not own an HD TV. If you own a good HD TV Blu-ray is the DVD player to have. Current prices still keep Blu-ray as an enthusiast item, as prices drop Blu-ray will become more accepted by the main stream buyer. Most people still don't own a TV that would benefit from a Blu-ray player, many homes that own HD sets don't even know they need an HD source to get an HD picture. HD is still at it's infancy but it will grow.
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