This is impossible. There's no way they can broadcast 1080p "Picture Quality "over sattellite technology.. To me, this is another way to either keep customers from discontiuing thier service or getting new customers to sign up. When i read the part "Will offer I am Legend in Blu-Ray Disc quality, i simply laughed...
Here's why...
While both satellite broadcasts and Blu-ray movies can display 1080p video, the similarities end there. In order to conserve broadcast space, companies like DishNetwork and DirecTV will limit video bitrate to less than half of what a typical Blu-ray title requires for perfect video reproduction. This often results in pixelation during scenes with a lot of movement, which is definitely not a characteristic of Blu-ray.
Video aside, audio is something that can't even compare. Even the best satellite broadcasts only use 5.1 Dolby Digital for audio soundtracks. These tracks are easily trumped by PCM, Dolby TrueHD, and DTS-HD Master Audio often found on Blu-ray discs.
The fact remains, neither satellite, cable, fiber-optic, nor any other broadcast medium can compare to the high definition experience of Blu-ray. The bogus statement made by DishNetwork only adds to consumer confusion about high definition offerings and is a desperate attempt to ride on Blu-ray's coattails. Much the same as claims of "high definition" digital downloads must be heavily scrutinized, so should claims by television broadcasters attempting to pull off the same trick.
DishNetwork did not respond to requests for clarification on their statement.
There we go ladies and gents....I wouldn't get excited about this.
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