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Sony’s BD Live interface will vary in terms of its offered selection of Web-enabled features, but certain elements such as downloadable trailers, will be incorporated into all upcoming Blu-ray releases.
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Do we really need a disc for this? Couldn't you just do it with a browser, or call it up on your shiny iPhone?
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“We have seen a great response so far,” said Marty. “Twenty percent of people who bought the titles are activating BD Live, and of that 20%, 75% went and downloaded something from the discs. There is an appetite for this.”
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I wonder if 80% would indicate an appetite for this. Like, the 80% that didn't bother with it.
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Sony will push for increasingly innovative BD Live features, added Marty. The studio promises creating live red carpet events that can be enjoyed by networked Blu-ray player users.
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Maybe they should try a web event first, or maybe a TV show, and see how that does. What if I buy the disc and don't make it home in time for the live event? Doh!