Since the ATSC standards don't support 1080p/60, they presumably would be talking about broadcasting 1080p/24 or 1080p/30, which would fit within the existing bandwidth of 1080i/30.
1080p/24 would be great for films and would even free up some bandwidth for the broadcasters. I can't imagine them producing programming in 1080p/30, as it's motion response would be inferior to either 720p/60 or 1080i/30.
Hopefully they wouldn't consider de-interlacing content sourced at 1080i/30 to 1080p/30--that would be ugly...
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