It boils down to light control in the room. If you have a high ambient light area the LCDs will be a better choice for you. If you have a darkened room the plasma will give you a better picture. Most commercial installations will favor LCD as well as brightly lit family rooms.
We put a plasma in a gymnasium with a lot of windows and mirrors and it was completely unwatchable. It was replaced with a LCD.
Also when pondering this subject, people tend to think all situations are like their own. A natural point of reference. But the truth is there are a lot more situations that will favor a LCD than plasma displays. Chances are you may find a single large screen TV in a house whereas in a car dealership there may be 10 or 12. Move into an airport and between the displays that display travel information to the TVs it could be in the hundreds for a large airport all would be better with a LCD over plasma. Sports bars and clubs tend more toward plasmas due to dimmer environments, but all in all commercial installations are better served by LCDs.
When looking at what a manufacturer offers it is instructive to consider the entire market for a given technology not just your home theater.
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