More typical Sony banter for your enjoyment.
http://www.avreview.co.uk/news/artic...98858344945236
"..concerning the drive away from DVD towards the next gen formats, 'The DVD format was good, but profitability only lasted for a couple of years before there was no money to be had in the hardware market. We believe consumers are smart enough to realise the benefits and pay the extra accordingly'.
Both then believe Blu-ray is here to stay and are still confident it will become the next gen format of choice, despite the threat of new technologies like movie downloads."
My take on this is that Sony, not Toshiba is the one who really not been profitable.
If HD DVD would just go away then Sony wouldn't have to keep lowering the prices and loosing money.