To make this happen three key things need to happen:
1: Convice people with SD TV's that they don't want to keep buying the outdated format while pushing the fact that a BD player can be used on a SD TV.
2: Get cheap players to the market so the SD market will not have to invest much right off the bat to upgrade.
3: Slowly stop production of SD DVD's so everyone (not just the HD TV folks) will have to upgrade to a BD player.
Can they make this happen in 3 years, not without a major increase in the number/ speed of BD movies being released. Personally I think they could do it but will have to get a lot of cooperation from key movie studios. Let's face facts if they stopped selling SD DVDs tomorrow people will either start buying from a black market, sharing over the internet and buring their own, or buy into BD. What other choice is there, to just stop buying/ renting movies?
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