Bars and stars
I have the full Rogers HD package and I'd say that maybe a third to a half of the "HD" I watch is full 16:9. The rest is 4:3 stretched a little with the bars on the side. CBS will make the side bars grey during Letterman and FOX would fill them with stars during American Idol.
Sometimes sports are 16:9. I know almost all the NASCAR races I've flipped by have been in 16:9. Some golf (I believe it was NBC) was widescreen too. But its all based on the camera technology available at the location. We're still a few years away from everything in HD.
One thing I have noticed is that if something is going to be in 16:9 the network will add "(HD)" to its name.
The consolation is the picture quality which is much better than cable and slightly better than "regular" digital.
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